Responsibilities

• Provide strategic oversight and direction for all marketing initiatives, ensuring programs, campaigns, and tactics align with company goals, support organizational growth, and strengthen brand awareness.
• Drive the organization's lead generation strategy and performance.
• Oversee digital advertising efforts, with a strong emphasis on Google Ads and other performance marketing channels.
• Manage the relationship with the organization's external digital marketing strategist to ensure accountability, optimization, and return on investment.
• Provide strategic oversight of the company's brand strategy, positioning, messaging, and visual identity.
• Manage and mentor creative staff, ensuring all marketing materials and campaigns align with brand standards, business objectives, and audience needs.
• Oversee the organization's engagement strategy, including sponsorships, partnerships, events, community outreach and social impact initiatives.
• Manage the organization's relationship with the web agency and ensure the website remains accurate, effective, optimized, and aligned with marketing and business goals.
• Directly manage and develop a marketing team, including creative and engagement staff.
• Set goals, provide feedback, support professional growth, and foster collaboration and accountability.