Responsibilities

• Own the full-funnel marketing strategy for the Orlando market, from awareness through lead generation, quote, and sale, aligned to company growth objectives and the enterprise marketing plan
• Build and manage the annual and quarterly Orlando market plan: audience priorities, channel mix, budget allocation, campaign calendar, and performance targets
• Develop deep knowledge of the Orlando consumer, competitive set, and media landscape; identify whitespace and bring forward-looking growth recommendations to the CMO
• Localize enterprise campaigns and brand initiatives for the Orlando market while protecting brand consistency.
• Plan and activate integrated campaigns across digital channels (paid search, paid social, display, email) and traditional channels (radio, TV, out-of-home, print, direct mail)
• Lead local presence and community marketing: events, sponsorships, grassroots activations, and partnerships that build trust and drive store traffic
• Partner with the digital marketing team on channel execution and best practices; this role directs the market strategy and investment, while enterprise channel specialists own areas such as SEO and marketing automation
• Manage local vendor relationships, ensuring work meets Univvista's strategic and creative standards and delivers against performance targets
• Ensure creative and messaging resonate with Orlando's bilingual, consumer base across English and Spanish
• Create or adapt content for local campaigns, social, and in-market needs when required; content creation is a limited part of the role, with enterprise creative resources providing primary support.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field
• Minimum 7+ years of progressive marketing experience, including responsibility for market-level or business-level marketing strategy and budget management
• Proven experience across both digital and traditional channels, with a track record of driving measurable, full-funnel results
• Strong strategic and analytical capability: fluent in CPL, CAC, and ROI, comfortable building a plan from data and insight, defending it with numbers, and adjusting it based on performance
• Bilingual (English/Spanish); deep familiarity with Hispanic consumer marketing
• Excellent cross-functional partnership skills; able to influence and align sales, operations, franchise, and executive stakeholders
• Experience managing agencies, vendors, and media partners
• Strong written and verbal communication skills, including executive-level reporting
• Ability to think strategically while managing tactical details in a fast-paced, entrepreneurial environment
• Based in the Orlando area, with regular presence in stores and the market

Preferred

• Desired Experience: Experience in insurance, financial services, or another regulated industry
• Desired Experience: Experience marketing for a multi-location, retail, or franchise-based business
• Desired Experience: Local media planning and buying experience (radio, TV, OOH) in the Orlando or Central Florida market
• Desired Experience: Experience with community marketing, sponsorships, and event activation
• Desired Experience: Knowledge of customer acquisition, retention, and lifetime value strategies