Responsibilities

• Lead, coach, and develop a team of marketing strategists responsible for service line and other strategic marketing portfolios.
• Establish high standards for strategic planning, stakeholder management, briefing, campaign development, measurement, and optimization.
• Provide strategic guidance across the team’s portfolio, helping strategists solve complex business and marketing challenges and elevate the impact of their work.
• Build team capabilities through coaching, feedback, professional development, and sharing of marketing best practices.
• Prioritize and allocate team resources across competing organizational and service line needs.
• Oversee marketing strategy for priority clinical service lines and organizational initiatives, with a focus on awareness, reputation, preference, patient acquisition, and market share.
• Translate clinical and business priorities into integrated marketing strategies grounded in audience needs, market opportunities, brand strategy, and measurable objectives.
• Guide annual and initiative-specific strategies that align objectives, audiences, messaging, content, channels, and measurement.
• Identify opportunities to strengthen UVA Health’s competitive position and connect audiences with relevant services and expertise.
• Ensure strategies balance brand and reputation building with acquisition and measurable business outcomes.

Requirements

• Education: Bachelor's degree required.
• Experience: 6+ years relevant professional experience, to include 2+ years of formal people management experience required.
• Licensure: None.
• PREFERRED: Healthcare marketing experience.

Preferred

• PREFERRED: Healthcare marketing experience.

Benefits

• Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
• Paid Time Off, Long-term and Short-term Disability, Retirement Savings
• Health Saving Plans, and Flexible Spending Accounts
• Certification and education support
• Generous Paid Time Off