Senior Marketing Manager, Tenant Advisory

District of Columbia, USA (On-site)

$110K/yr – $125K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Lead a tenant advisory marketing program for a brokerage team, owning campaigns, messaging and cross-functional coordination.

  • Must-have: 7–10+ years in marketing within CRE or professional services and pursuit support (RFPs, RFIs, presentations)
  • Standout: Manages multiple high-priority projects and mentors a small marketing team
  • Standout: Cross-functional collaboration with brokerage, research, and leadership to drive visibility

Job Description

Responsibilities

    Lead campaigns , proposals and projects from kickoff through delivery, partnering with brokers , leadership , and marketers to develop messaging, materials and positioning with a strong emphasis on clarity, organization and differentiation Conduct research on prospects, clients and market dynamics to inform materials and strengthen positioning Partner with research to incorporate relevant data and insights into pursuits and deliverables Write, edit, and oversee development of marketing materials across formats, maintaining consistency and quality Build and maintain regional Tenant Advisory content libraries including case studies, resumes, and key messaging Manage, utilize , and optimize marketing tools, platforms, and systems to support deliverable execution and tracking (Monday.com, LeaseUp , Matterport) Implement a systematic review and reporting process for email viability and send list management ( xRM /Click) Maintain organized systems for marketing assets, templates, and documentation Identify opportunities to improve processes, efficiency, and team workflows Position brokers and leadership in the market through coordinated visibility initiatives including award submissions, event presence and speaking opportunities Coordinate client and prospect touchpoints, including email communications, events and campaigns Partner with m arket ing leadership, regional public relations and brokerage teams to support media and awareness campaigns Lead social media strategy for the Tenant Advisory brokerage team , including the development of a robust content calendar Serve as the primary point of contact for internal Tenant Advisory clients, managing expectations, timelines and deliverables across multiple concurrent projects Lead, mentor and assign/ prioritize work for a small marketing team, ensuring high-quality output and professional development Collaborate across brokerage, research, design and leadership teams to establish priorities and execute with accuracy and efficiency Confidently manage up, guiding stakeholders through timelines, deliverables, and production needs Manage multiple high-priority projects simultaneously, maintaining strict control over timelines, milestones, quality and deliverables Establish clear workflows and communication to ensure efficient, on-time execution Rapidly reprioritize in response to shifting deadlines and business needs`,`Ensure all deliverables are accurate , on-brand, and delivered at a high level of quality"]}
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Transwestern

The privately held Transwestern companies have been delivering a higher level of personalized service and innovative real estate solutions since 1978. Through an integrated, customized approach that begins with good ideas, the firm drives value for clients across commercial real estate services, development, and investment management. Operating from 33 U.S. offices, Transwestern extends its platform capabilities globally through strategic alliance partners whose unique geographic, cultural, and business expertise fuels creative solutions. Learn more at transwestern.com and @Transwestern.

Founded in 1978
Houston, Texas, USA
2.8K employees (110 in marketing)