Senior Marketing Manager, Strategic Content

USA (Remote)

$120K/yr – $160K/yrSenior Level5+ years expSalaried Ft

Posted 5 months ago

Job Summary

We are looking for a content leader to own AI and stablecoin narratives, executive branding, and category-building programs. The role focuses on market-facing content, thought leadership, and community initiatives that accelerate pipeline. It includes managing a content calendar, SEO, and external contributors while shaping executive visibility across events and channels. Benefits include remote work, comprehensive coverage, and equity.

Job Description

Responsibilities

  • Own AI and stablecoin category narrative — frameworks, flagship content programs, and executive POV that shape how the market understands these spaces
  • Translate Trovata's Agentic AI positioning into compelling market-facing content that reinforces our differentiation from legacy TMS platforms and supports deal velocity
  • Own Trovata's company LinkedIn and build a deliberate executive personal branding program — developing content that establishes the CEO and CTO as recognizable authorities in AI and stablecoin
  • Support executive speaking submissions, session abstracts, and presentation narratives for key conferences
  • Develop and manage a content calendar aligned to pipeline goals, product moments, and category-building milestones
  • Own the blog, long-form guides, white papers, case studies, webinar content tracks, podcast briefs, and speaking session narratives
  • Manage SEO strategy and keyword roadmap; analyze and report on content performance across organic and direct channels
  • Manage external writers and content contractors to maintain quality and brand standards
  • Own and build Trovata's executive community programs — including invite-only peer forums and roundtables for corporate finance leaders — from logistics through content development
  • This is a build opportunity: you'll shape how these communities operate, grow, and generate derivative content (recaps, insights, narratives) that extends our reach and authority

Requirements

  • 5+ years in content marketing, with demonstrated experience in B2B SaaS, fintech, or emerging technology categories
  • Proven experience building thought leadership in emerging or technical categories — you know how to make complex ideas both credible and compelling
  • Background at an AI, stablecoin, blockchain, or fintech company is strongly preferred; you should be able to engage fluently with these topics from day one
  • Agency experience or a track record as an early marketing hire at a fast-moving startup is a strong plus — we're looking for someone who has built muscle for rapid context-switching, self-direction, and executing without a lot of infrastructure around them

Preferred

  • Fluency with AI tools (ChatGPT, Claude, or similar) to accelerate content production, research, and workflow
  • Experience developing executive thought leadership content — ghostwriting, LinkedIn strategy, and spokesperson preparation
  • Proven ability to operate at both the strategic and executional level, owning a content calendar end-to-end without losing momentum on either
  • Strong track record of growing organic web traffic and content-influenced pipeline
  • Exceptional writer with the range to move between a technical white paper and a punchy LinkedIn post
  • Experience managing contractors and editorial workflows
  • Familiarity with HubSpot, Salesforce, Google Analytics, Google Search Console, and SEO platforms (Ahrefs preferred)
  • Experience with project management tools; Monday.com preferred
  • Strong understanding of corporate finance, treasury, or payments concepts is a significant plus

Benefits

  • Remote-first/flexible work environment
  • Flexible PTO
  • Paid Parental Leave
  • Health, Dental & Vision Insurance with premiums covered by Trovata (99% for Employees and 75% for Dependents)
  • Flexible Spending Accounts (Health & Dependent Care)
  • Life and Long-Term Disability Insurance paid for by Trovata
  • 401k Plan
  • Equity
  • Home Office Setup upon hire, including Macbook, Monitors, Adjustable Desk, Ergonomic chair, adaptors, and accessories
  • Phone & Internet Stipend
Trovata logo

Trovata

3.5 Glassdoor

Trovata helps businesses automate the work it takes to gather and normalize all of its financial data. Trovata lets finance and treasury teams access, build, manage, and control their own trove of financial data – from banks, business & accounting systems, and external markets – connecting to these sources in minutes. We help CFOs answer simple questions that are difficult to answer without doing hours or days of work like, “How much cash do we have right now and where is it going?” This lets us intelligently drive efficiencies through transparent visualization, workflow automation, and machine learning that can transform financial operating performance.

Founded in 2016
San Diego, California, USA
85 employees (10 in marketing)
46% recommend to a friend
63% CEO approval

Salaries

Posted range

$120K/yr – $160K/yr

Taken straight from the job posting.

See all Trovata salaries

Marketing Team

Marketing Team Size
8 (9% of company)

Funding

Total Funding
$66.6M
Last Raise
$9M
Series B, 8 months ago

Funding History

  • Jul 2025
    Series B • $9M
  • Jun 2022
    Series B • $27M
  • Jan 2021
    Series A • $20M

Traffic Signals

Monthly Visitors
17.6K
Monthly Google Ads Budget
$5K
Traffic Source Mix
Search
40.5%
Direct
43.4%
Referral
11.2%
Social
3.8%
Paid
1%

Headcount Trend

Current headcount: ~86

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