Responsibilities

• Own national retail marketing strategy with a clear mandate to drive store traffic, transaction volume, and customer retention across all markets and formats.
• Develop and standardize go-to-market frameworks for daily deals, weekly features, seasonal pushes, and key promotional windows.
• Build and manage national promotional calendars, campaign toolkits, and execution playbooks that store teams can activate with consistency.
• Identify market-level performance gaps and deploy targeted retail tactics to close them; localizing national programs where needed.
• Partner with Retail and Operations leadership to align marketing programs with in-store realities, staffing, and inventory levels.
• Define and enforce standards for in-store merchandising, visual storytelling, signage, and retail environment across all locations.
• Lead the development of campaign toolkits, POS materials, and store-ready assets that execute brand strategy at the shelf and budtender level.
• Own the retail marketing playbook for new store openings from pre-launch community awareness through grand opening and ramp-up periods.
• Establish and manage brand partner and wholesale vendor marketing programs that drive in-store visibility, trial, and sell-through.
• Track and report on key retail marketing KPIs including store traffic, conversion, basket size, promotional lift, and customer retention.

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field; equivalent experience considered.
• 6+ years of marketing experience with a strong retail focus; cannabis, CPG, or multi-unit retail experience strongly preferred.
• Proven track record driving measurable store-level results (traffic, revenue, retention) across multiple markets.
• Experience managing new store openings, retail brand launches, and promotional programs at scale.
• Demonstrated experience planning and executing consumer events, grassroots activations, or community marketing programs.
• Deep fluency in retail marketing mechanics: promotional strategy, in-store execution, local marketing, and omnichannel integration.
• Strong grasp of brand experience principles; able to connect retail strategy to the broader consumer journey.
• Strong analytical skills with the ability to translate sales and campaign data into actionable strategy.
• Demonstrated ability to execute and communicate enterprise-level retail marketing strategies and briefs.
• Strong executive communication and cross-functional collaboration and influence skills.

Benefits

• Paid time off (PTO) including 8 paid holidays per year*
• Medical, Dental, and Vision Insurance*
• 401k retirement savings plan*
• Company paid Short-Term & Long-Term disability*
• Company paid Life Insurance*
• Employee Assistance Program (EAP)
• Employee referral program
• Commuter benefits*
• Product discounts
• Additional compensation incentives (tips, bonuses, etc.)*