Senior Marketing Manager

Woburn, MA (On-site)

$148K/yr – $187K/yrSenior Level7+ years expFull time

Posted 4 months ago

Job Summary

Own US commercial marketing initiatives, turning customer needs and market signals into focused campaigns, launches, and cross-functional programs that drive engagement and adoption.

  • Growth & Launch Ownership: Lead US marketing strategies and campaigns in collaboration with senior leadership to accelerate growth and product adoption.
  • Customer Insights to Action: Translate market data into targeted segmentation, messaging, and engagement plans that boost involvement.
  • Cross-Functional Execution: Align Sales, Medical Affairs, Regulatory, Product, and Training to deliver disciplined, impact-driven programs.

Job Description

Responsibilities

  • Drive and execute US commercial marketing strategies in partnership with the Senior Marketing Director to accelerate growth, customer engagement, and procedural adoption.
  • Partner closely with commercial leadership to translate customer needs and market opportunities into targeted initiatives that drive engagement and procedural adoption.
  • Support annual business planning, commercialization, and successful launch execution for new products, indications and technologies.
  • Partner cross-functionally to ensure aligned, disciplined execution that advances key business priorities.
  • Help shape customer targeting, segmentation, and engagement strategies to support commercial growth.
  • Develop and execute comprehensive US marketing strategies and tactical plans aligned with corporate objectives and commercial growth targets.
  • Partner closely with sales leadership to identify market opportunities, customer needs, and growth priorities.
  • Lead initiatives that drive increased customer engagement, procedural adoption, and referral generation.
  • Collaborate with cross-functional teams including Sales, Medical Affairs, Clinical, Regulatory, Market Access, Product Management, and Training to ensure alignment and effective execution of key commercial initiatives.
  • Support development and execution of launch strategies for new products, indications, technologies, and commercial programs.

Requirements

  • Bachelor’s degree required.
  • Minimum of 7+ years of healthcare marketing experience in the medical device, pharmaceutical, biotechnology, or healthcare industry.
  • Demonstrated success in downstream/commercial marketing roles within a highly regulated healthcare environment.
  • Strong understanding of the US healthcare market, customer landscape, and commercial dynamics.
  • Proven ability to develop and execute strategic marketing initiatives that drive measurable business results.
  • Strong analytical, communication, presentation, and organizational skills.
  • Ability to translate complex clinical and technical concepts into compelling customer value propositions.
  • Excellent interpersonal skills with the ability to influence and collaborate across functions and organizational levels.
  • Travel to approximately 25–35%, including conferences, customer visits, and internal meetings.

Preferred

  • Experience supporting interventional specialties, oncology, radiology, or other physician-driven procedural markets preferred.
  • Experience managing agency partners, vendors, and cross-functional project teams preferred.
  • MBA or advanced degree preferred.

Benefits

  • paid sick and vacation time, health insurance and a generous 401k matching program.

Salaries

Posted range

$148K/yr – $187K/yr

Taken straight from the job posting.

See all Sirtex salaries

Senior Marketing Manager

Sirtex · Woburn, MA · On-site