Responsibilities

• Develop and execute a comprehensive multi-location local SEO strategy to improve search visibility, increase qualified traffic, and drive admissions growth across all treatment centers and digital properties
• Create, maintain, and continuously refine local market launch playbooks to support the successful expansion of new treatment locations, ensuring consistent execution of local search and listing strategies
• Manage and optimize Google Business Profiles for all locations, including updates, enhancements, performance monitoring, and implementation of best practices to maximize local search visibility and engagement
• Oversee local listings and citation management, ensuring accuracy and consistency of Name, Address, and Phone Number (NAP) information across directories, maps, and third-party platforms to strengthen local search performance
• Optimize location-specific web pages through content enhancements, keyword strategy, user experience improvements, and conversion-focused recommendations to increase rankings, engagement, and lead generation
• Lead online reputation management efforts by monitoring reviews, coordinating response strategies, identifying trends, and partnering with operational leaders to improve patient experience and brand perception
• Implement and maintain local technical SEO initiatives, including schema markup, internal linking structures, local landing page architecture, indexing improvements, and other technical enhancements that support search performance
• Analyze, monitor, and report on key local search metrics, including rankings, visibility, traffic, engagement, conversions, call volume, and demand generation, providing actionable insights and recommendations to stakeholders
• Identify emerging market opportunities, competitive trends, and performance gaps, developing data-driven strategies and continuous improvement initiatives to strengthen local market presence and business outcomes
• Collaborate cross-functionally with content, analytics, paid media, web development, legal, compliance, and operational teams to ensure alignment, maintain brand consistency, and support integrated marketing initiatives that drive organizational growth

Requirements

• 5-7 years of experience leading multi-site or multi-location Local SEO programs
• Bachelor's degree in Marketing, Communications, Business, or related field preferred
• EST or CST strongly preferred
• Expertise with Google Business Profiles, local listings, citation management, schema markup, technical SEO, analytics, and reporting
• Experience with Yext or similar listing management platforms preferred
• Strong analytical, communication, project management, and collaboration skills
• Proven ability to develop data-driven SEO strategies that drive measurable business results

Benefits

• Competitive Starting Salary $100k+/yr
• Comprehensive Benefits Offerings
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off and company holidays
• Professional development opportunities
• A collaborative culture focused on innovation, growth, and changing lives