Responsibilities

• Marketing Strategy & Performance Translate growth objectives into marketing strategies, campaigns, investment plans, and measurable performance targets. Own performance across key marketing channels with accountability for lead generation, cost efficiency, conversion, revenue contribution, and ROI. Analyze results, identify opportunities and proactively recommend changes to improve performance. Develop testing strategies that continuously improve campaigns, channels, offers, audiences, and creative. Partner with senior leadership on annual planning, forecasting, growth initiatives, and broader marketing strategy. Campaign & Channel Leadership Lead integrated campaigns across email, direct mail, digital, social, radio, web, and other lead-generation channels. Own campaign strategy from concept through execution, measurement, and optimization. Develop offers, audiences, creative strategies, and testing plans designed to generate measurable growth. Oversee marketing automation, email programs, website initiatives, integrations, and emerging marketing technology. Ensure campaigns are delivered accurately, on time, and at a high standard. Budget & Investment Management Manage significant portions of our multimillion-dollar marketing investment, including forecasting, pacing, and allocation. Evaluate performance across channels and recommend where we should increase, reduce, or redirect investment. Maintain strong financial discipline around budgets, expenses, vendors, and forecasts. Provide senior leadership with clear visibility into performance, risks, opportunities, and expected results. Team & Organizational Leadership Manage, coach, and develop members of the marketing team while creating clear accountability for results. Serve as a strategic thought partner to the VP of Marketing and other company leaders. Build scalable processes, reporting, systems, and operating rhythms that improve marketing execution. Partner closely with Sales, our internal call center, Finance, Operations, agencies, and other stakeholders throughout the customer funnel. Manage key agency and vendor relationships, including performance, contracts, deliverables, and negotiations.

Requirements

• 7+ years of progressive marketing experience with significant ownership of campaigns, budgets, or business results.
• Experience in performance marketing and lead generation, ideally within a high-volume B2C environment.
• Hands on experience with LSAs and Google Business Profile.
• Demonstrated experience managing substantial marketing budgets and making investment decisions based on data and ROI.
• Strong understanding of digital marketing, email, direct mail, social media, marketing automation, campaign analytics, and testing.
• Experience managing agencies, vendors, contracts, and external partnerships.
• Experience leading and developing people.
• Strong analytical and financial acumen—you can move comfortably between marketing metrics and business outcomes.
• Excellent project management, communication, and organizational skills.
• Ability to influence senior leaders, challenge assumptions, and make clear recommendations.

Preferred

• Experience in home services, multi-location businesses, consumer services, automotive, financial services, healthcare, or another high-volume lead-generation environment is a plus.