Own lifecycle and retention, SEO/content, partnerships, and social experiments with a test-and-learn mindset, focusing on non-paid growth levers and cross-functional impact.

• Lifecycle marketing: You own lifecycle: email and SMS flows, subscriber engagement, renewal sequences, nurture and win-back campaigns, and the overall communication cadence for existing customers. You’ll inherit an already-established lifecycle and retention foundation with significant room for optimization and expansion. Near-term, you’ll lead a revamp of our current lifecycle flows - improving copy, creative, and segmentation while keeping the architecture that works. Long-term, you’ll build out a retention strategy that directly improves subscriber metrics and collaborate with the Performance Marketing team on conversion optimization.
• SEO and content strategy: You'll own the organic content roadmap - what we publish, why, and how it ranks. You may manage freelance writers and contractors for production, but you set the strategy: keyword priorities, content calendar, and how organic traffic feeds into the acquisition funnel. This is a channel with significant growth potential for Pettable.
• Partnership execution and co-marketing: You’ll own partnership execution: co-marketing campaigns, launch plans, ongoing partner communications, and performance tracking. If a large partnership takes off, you'll flex into managing that relationship day-to-day.
• Social and influencer strategy & execution: You'll keep Pettable's social presence alive and credible, and run early experiments with influencer and creator partnerships to test whether the channel works for our category. This is a test-and-learn area, not a core mandate - the bulk of your time goes to lifecycle, content, and partnerships.