Responsibilities

• Own retailer-specific GTM strategy and execution across current accounts, with responsibility for at least one new market
• Develop and execute retailer marketing campaigns that support media sales and deepen partner relationships
• Build a repeatable, scalable GTM playbook — documenting what works so the function grows cleanly as headcount follows new accounts
• Partner with demand gen and sales to develop enablement materials, positioning, and tools that accelerate deals and support the commercial team
• Contribute to sales enablement strategy alongside the demand gen team, ensuring the commercial org has what it needs to win
• Own market intelligence for your accounts and geographies — staying close to the competitive landscape, retailer priorities, and category trends

Preferred

• Experience in retail media networks, programmatic, or in-store media
• Familiarity with the enterprise retail landscape — convenience, grocery, or specialty
• You've owned a market or region and built GTM motion from scratch
• You have or can appreciate a ridiculous sense of humor

Requirements

• 5–8 years of experience in marketing, with meaningful time spent in retail media, retail marketing, adtech, or a related commercial marketing function
• Experience at a startup or high-growth company — you know what it means to build without a playbook and you'd rather write one than wait for someone else to
• The ability to operate strategically and execute operationally — you can set a market strategy on Monday and build the brief on Tuesday
• Strong cross-functional instincts — you've worked closely with sales teams and understand how marketing creates real commercial impact
• A systems thinker who defaults to "how do we make this repeatable" rather than treating every project as one-off
• Strong writing ability — you can make a complex value proposition land simply, and you have examples to prove it
• Retail media depth: familiarity with how retail media networks operate, how brands buy media in-store, and what retailers care about
• Startup, scrappy not crappy mindset: you build things that work before you build things that scale