Responsibilities

• Own strategy and communications for 3-5 client accounts — you’re their fractional marketing lead, responsible for what gets done and why
• Write the work — blog posts, bylined articles, case studies, web copy, email sequences, and the LinkedIn content that carries a client’s point of view
• Build the campaigns yourself in HubSpot — sequences, landing pages, sends, and the reporting behind them
• Build and present annual marketing plans with clear goals, budgets, and attribution models that tie directly to pipeline and revenue
• Decide where to place bets across channels — paid, organic, events, thought leadership — and adjust based on what’s working
• Translate client business goals into marketing priorities and hold yourself accountable to results
• Produce conference activations and client events, from planning through the week on site
• Live in Asana — every task documented, every deadline tracked, nothing falling through the cracks
• Track performance and own the narrative — when leadership asks what marketing delivered, you have the answer.

Requirements

• 4-7 years of B2B marketing experience, ideally in legal technology, professional services, or enterprise SaaS
• Experience in legal tech, legal services, or professional services marketing is strongly preferred — our clients sell to law firms and professional services organizations, and speaking that language matters
• You’ve managed client relationships before, either agency-side or as an in-house marketing lead working with internal stakeholders
• You write well and you write fast. This is the skill that matters most here, and most weeks it is the majority of the job.
• Hands on with HubSpot (or a similar CRM and marketing automation platform), Google Analytics, LinkedIn Campaign Manager, and Asana. You build the campaigns yourself.
• Comfortable with data: you can pull reports, spot trends, and translate metrics into strategic recommendations
• Highly organized — you’ll be juggling multiple accounts with competing priorities and tight deadlines