Responsibilities: - Lifecycle Marketing: Own email and SMS flows, subscriber engagement, renewal sequences, nurture and win-back campaigns, and the overall communication cadence for existing customers. - Inherit an established lifecycle and retention foundation with room to optimize; lead a revamp of current flows with improved copy, creative, and segmentation while preserving effective architecture. - Long-term Retention Strategy: Build a retention program that directly improves subscriber metrics and collaborate with Performance Marketing on conversion optimization. - SEO & Content Strategy: Own the organic content roadmap, set keyword priorities and calendar, and manage freelancers to feed the acquisition funnel. - Growth Channel Development: Recognize this channel as having significant growth potential for Pettable. - Partnerships & Co-marketing: Own partnership execution, co-marketing campaigns, launch plans, ongoing partner communications, and performance tracking. - Social & Influencer Strategy: Maintain a credible social presence and conduct early influencer experiments to test channel viability, while prioritizing lifecycle, content, and partnerships.