Senior Marketing Manager - Patient Monitoring

Telford, PA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead Draeger Monitoring marketing and NA strategy execution for patient monitoring products.

  • 5+ years medical device marketing/product management with hospital monitoring experience.
  • Must-have: strong hospital-network understanding and product lifecycle leadership.
  • Standout: global launches, pricing influence, and cross‑functional collaboration.

Job Description

Responsibilities

  • Implement global strategies developed for Draeger Monitoring communication:
  • Consult with global Monitoring teams for approved monitoring strategy.
  • Define and put processes in place to implement strategy in North America
  • Create documentation for Sales and/or Service
  • Educate Sales and Service on how to implement strategy.
  • Assist Sales as necessary in the Sales process and with customer relationship
  • Manage Patient Monitoring Product Lifecycle:
  • Lead product launches of future introductions of patient monitors across all hospital departments
  • Assist in adjustment of pricing as determined by the market
  • Engage with North American customers and provide upstream product requirements to global R&D teams:
  • Lead virtual and on-site customer and Sales support as needed.
  • Understand customer perceptions and communicate preferences for future development.
  • Create Marketing tools required for clinical positioning of Draeger’s enterprise monitoring offerings to potential customers:
  • Create Enterprise Monitoring marketing brochures.
  • Create Digital Sales Portal templates.
  • Assist in quote template creation.
  • Assist in the development and implementation of the Marketing Strategy:
  • Work alongside the Director of Marketing and other Marketing Managers in the development of the Monitoring marketing strategy
  • Collect and provide customer feedback in respect to customer requirements to Telford, Andover, and Luebeck Marketing and Product Management teams.
  • Assist in the planning and execution of Trade Shows:
  • Contribute to the development and implementation of trade show marketing strategies.?

Requirements

  • Bachelor’s degree or relative experience in patient monitoring on vendor side
  • MBA’s with RN certification and patient monitoring experience in a hospital setting
  • 5+ years of medical device marketing / product management experience preferred.
  • Solid understanding of monitoring technology and hospital networks
  • Understanding of current clinical use of patient monitors in the U.S. market
  • Presentation skills necessary to effectively communicate and update at a technical level to Hospitals.
  • Strong collaborative skills with a strong desire to build relationships among our customers, strategic partners, and research and development.
  • Travel up to 25%

Preferred

  • Benefits list or preferences not provided beyond requirements as available.

Benefits

  • Medical, dental, and vision insurance
  • Life, short- and long-term disability coverage
  • 401(k) with company match
  • Over 4 weeks of paid time off, plus holidays and parental leave
  • Flexible spending accounts and employee assistance program
Dräger logo

Dräger

Dräger is an international leader in the fields of medical and safety technology. The family-owned company was founded in Lübeck, Germany, in 1889. The company’s long-term success is based on the four key strengths of its value-driven culture: customer intimacy, professional employees, continuous innovation and a commitment to outstanding quality.Dräger offers its customers anaesthesia workstations, medical ventilation, patient monitoring as well as neonatal care for premature babies and newborns. With ceiling supply units, IT solutions for the OR, and gas management systems the company is at the customer’s side throughout the entire hospital. Emergency response services, law and regulatory enforcement and the industry trust in Dräger’s integrated hazard management, in particular for personal protection and plant safety. This includes: respiratory protection equipment, stationary and portable gas detection systems, professional diving equipment and systems, as well as alcohol and drug impairment detection. In collaboration with its customers Dräger develops customized solutions, such as entire fire training systems, training concepts and workshops.Dräger has more than 13.700 employees worldwide and is currently present in more than 190 countries. The company has sales and service subsidiaries in over 40 countries. Its development and production facilities are based in Germany, Great Britain, Sweden, South Africa, the USA, Brazil, the Czech Republic and China.http://t4.life/dataprotectionDrägerwerk AG & Co. KGaABoard of Managing Directors:Stefan Dräger (Chairman),Rainer Klug, Gert-Hartwig Lescow,Dr. Reiner Piske,Anton SchrofnerCompany registered at Lübeck Local CourtRegister of Companies Number: HRB 7903 HLTurnover tax identification number as per § 27aTurnover Tax Law: DE 135082211General partner:Drägerwerk Verwaltungs AGCompany registered at Lübeck Local CourtRegister of Companies Number: HRB 7395 HL

Lübeck, Schleswig-Holstein, DEU
11K employees (372 in marketing)

Traffic Signals

Monthly Visitors
506.6K
Monthly Google Ads Budget
$16.9K
Traffic Source Mix
Search
60%
Direct
30.5%
Referral
5.7%
Social
2.4%
Paid
1.2%

Headcount Trend

Current headcount: ~11K

Marketing Team

Marketing Team Size
372 (3% of company)

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