Responsibilities

• Own and deliver the regional marketing agenda - shaping strategy, driving execution, and acting as a trusted partner to senior stakeholders across Marketing, Product, Underwriting and Distribution
• Translate global strategy into locally relevant activity, strengthen broker engagement, and ensure CFC’s brand and proposition land effectively and authentically in North America
• Own end-to-end marketing strategy for the US and Canada, aligned to global direction and local business priorities
• Lead integrated, multi-channel activity across digital, email, social, paid media and events from campaign planning through to execution and optimisation
• Support product launches and feature updates, deliver broker-facing communications, and build thought leadership in the market
• Track performance, share market insight, manage regional budgets, and demonstrate clear commercial impact
• Act as the single point of contact for marketing in North America—advising senior leaders, building strong internal relationships, and championing consistent, high-quality brand delivery

Requirements

• Significant experience leading strategic, multi-channel campaigns in an intermediated environment such as insurance or financial services
• Senior B2B marketer
• Comfortable operating independently
• Experience managing budgets and performance metrics
• Strong commercial awareness
• Excellent communication skills
• Ability to work across time zones and with international teams