Senior Marketing Manager-Neonatal Care
Telford, PA (Hybrid)
Posted 3 months ago
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Job Description
- Execute go-to-market strategies for neonatal care solutions aligned with business growth objectives
- Define and refine value propositions grounded in clinical outcomes, operational efficiency, and total cost of ownership
- Identify market trends, competitive dynamics, and opportunities to inform portfolio strategy
- Translate neonatal clinical expertise into credible, evidence-based marketing narratives aligned with the latest guidelines (e.g., AAP, NRP)
- Partner with clinicians and KOLs to develop case studies, clinical evidence, and education programs
- Serve as a subject matter expert for neonatal workflows, NICU operations, and patient care pathways
- Drive engagement at industry conferences and build strategic relationships to improve exposure to Draeger mission and vision
- Create and deliver product training, competitive training, and ad-hoc product support as required to increase customer knowledge/utilization and perceived value of the product solution
- Develop and deliver sales tools and customer presentations, including supporting direct sales calls when required
- Coordinate/collaborate with sales and contract administration teams to effectively and efficiently facilitate and support the RFP/GPO bidding process
- Support the Clinical Application Team to optimize implementation and customer training and improve technology adoption
- Act as a regional product expert on all product functionality
- Provide input to product management teams to assure development is in alignment with local area requirements to optimize product profitability
- Create internal/external communications for product updates, critical changes, and customer service issues
- Interact with appropriate staff to support product requirements as necessary and ensure product line performs according to plan.
- Collaborate cross-functionally across the organization with areas including Digital Analytics, Patient Monitoring, Service, Consumables and Workplace Infrastructure to position and drive holistic, integrated solutions for Neonatal Care customers.
- Performs other duties as needed and assigned.
- Bachelor’s degree in business, marketing, Life Sciences, Nursing, or related field, or the equivalent in education, training and experience. MBA a plus.
- 7–10+ years of experience in medical device marketing, product management, or healthcare sales
- Ability to think strategically
- Analytical skills to break down complex topics into workable packages
- Ability to drive customer presentations in front of small and large groups
- Project management skills
- Excel as a networker
- Intercultural competence
- Ability to execute plans
- Ability to manage without authority
- Ability to travel by automobile, train, plane nationally between 10-20% and internationally approximately 5% of the time.
- Ability to use computers and computer systems (includes hardware and software)
- Ability to see details at close range
- Medical, dental, and vision insurance
- Life, short- and long-term disability coverage
- 401(k) with company match
- Over 4 weeks of paid time off, plus holidays and parental leave
- Flexible spending accounts and employee assistance program
We look forward to receiving your application.
Dräger
Dräger is an international leader in the fields of medical and safety technology. The family-owned company was founded in Lübeck, Germany, in 1889. The company’s long-term success is based on the four key strengths of its value-driven culture: customer intimacy, professional employees, continuous innovation and a commitment to outstanding quality.Dräger offers its customers anaesthesia workstations, medical ventilation, patient monitoring as well as neonatal care for premature babies and newborns. With ceiling supply units, IT solutions for the OR, and gas management systems the company is at the customer’s side throughout the entire hospital. Emergency response services, law and regulatory enforcement and the industry trust in Dräger’s integrated hazard management, in particular for personal protection and plant safety. This includes: respiratory protection equipment, stationary and portable gas detection systems, professional diving equipment and systems, as well as alcohol and drug impairment detection. In collaboration with its customers Dräger develops customized solutions, such as entire fire training systems, training concepts and workshops.Dräger has more than 13.700 employees worldwide and is currently present in more than 190 countries. The company has sales and service subsidiaries in over 40 countries. Its development and production facilities are based in Germany, Great Britain, Sweden, South Africa, the USA, Brazil, the Czech Republic and China.http://t4.life/dataprotectionDrägerwerk AG & Co. KGaABoard of Managing Directors:Stefan Dräger (Chairman),Rainer Klug, Gert-Hartwig Lescow,Dr. Reiner Piske,Anton SchrofnerCompany registered at Lübeck Local CourtRegister of Companies Number: HRB 7903 HLTurnover tax identification number as per § 27aTurnover Tax Law: DE 135082211General partner:Drägerwerk Verwaltungs AGCompany registered at Lübeck Local CourtRegister of Companies Number: HRB 7395 HL
