Senior Marketing Manager - Narrative and Launch
USA (Remote)
Posted 4 hrs ago
Job Summary
Own the go-to-market strategy for a technical hardware product, shaping positioning, messaging, launches, and cross-functional collaboration with engineering, design, and research teams.
- Define positioning, audience, and launch mechanics across the product lifecycle.
- Lead enablement, competitive practice, and clear, precise claims under pressure.
Job Description
Requirements
- 7+ years of marketing, including roles where you owned positioning, messaging, and launches.
- Command of the craft. Positioning and messaging architecture, audience definition, launch mechanics, enablement, competitive practice, brand expression. We're building a function, so the mechanics matter as much as the strategy.
- The ability to get fluent fast in hard technology and make it land for people who don't share your context. You'll work closely with engineers and chip architects, and you need to hold your own in those rooms and know which question changes the message.
- Judgment about claims. We'd rather be precise than impressive, and we need someone who will hold that line under pressure.
- You write clearly about complicated things, for technical and non-technical readers, without diluting either.
- You've built process where none existed, and you didn't wait to be asked.
- You've done the work yourself, not only directed it: written the piece, run the event, briefed the freelancer, shipped the thing.
- Creative experience, either making the work yourself or working directly with creative teams and agencies to get it made well.
- Comfort with ambiguity and with hardware timelines. Silicon doesn't move on a software cadence.
Preferred
- Semiconductor, hardware, or AI infrastructure marketing.
- Edge or client AI inference, or the OEM and design-win motion around it.
- You've worked shoulder to shoulder with researchers or engineers to make their work legible.
- Both agency and in-house experience, and a clear view of what each taught you.
Benefits
- Bonus Eligibility: This position is eligible for an annual performance-based cash bonus.
- Equity: This role includes an initial equity grant of stock options, vesting over four years.
- Health & Wellness: Comprehensive medical, dental, and vision insurance options with 100% of premium costs covered by the company.
- Retirement: 401(k) plan with company match.
- Time Off: 20 days of accrued Paid Time Off (PTO) and 12 paid company holidays.
- Family Leave: Up to 12 weeks of fully paid parental leave for birthing and non-birthing parents. Birthing mothers are eligible for an additional up to 8 weeks paid.
EnCharge AI is a leader in advanced hardware and software systems for AI computing. EnCharge’s robust and scalable next-generation in-memory computing technology provides orders-of-magnitude higher compute efficiency and density compared to today’s best-in-class solutions, at a fraction of the cost. The high-performance architecture is coupled with seamless software and will enable the immense potential of AI to be accessible in power -, energy-, and space-constrained applications. EnCharge AI launched in 2022 and is led by veteran technologists with backgrounds in semiconductor design and AI systems.
Salaries
Posted range
$135K/yr – $165K/yr
Taken straight from the job posting.
Marketing Team
Funding
Funding History
- Sep 2026Series C
- Feb 2025Series B • $100M
- Mar 2024Grant • $18.6M
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