Senior Marketing Manager / Marketing Strategist

California, MO (Remote)

$100K/yr – $120K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own broker and agency messaging to drive engagement, content production for product launches and renewals, and a clean, data-ready CRM for partner segmentation and targeting.

  • Email and content campaigns for broker partners across product spotlights, renewals, and market updates.
  • Broker segmentation with a feedback loop to sales and underwriting to sharpen messaging and track engagement.
  • Broker assets library and GTM content for launches and partnership campaigns to simplify complex programs.

Job Description

Responsibilities

  • Design, execute, and track email campaigns targeting broker and agency partners; develop content for product spotlights, renewal communications, and market updates.
  • Manage broker segmentation across individual sales rep and broad distribution list channels; build a feedback loop with sales and underwriting to refine messaging and measure engagement.
  • Produce and maintain a library of broker-facing assets: quarterly communications, collateral (i.e., monthly Wins of the Month and sell-sheets), partner presentations, claims and loss insights, and process guides.
  • Support the development of go-to-market content for new product launches, brand updates, and partnership engagement campaigns by translating complex program details into clear, compelling materials.
  • Audit, clean, and maintain partner and contact records in our CRM, ensuring accuracy of agency/broker data, contact information, and segmentation tags.
  • Develop and document partner segmentation rules to ensure the right content reaches the right distribution partners.
  • Identify gaps in partner data and build processes to keep records current.

Requirements

  • 8+ years of experience in marketing, content, or communications; writing samples required.
  • Experience with marketing project management platforms (i.e., Wrike), email marketing platforms and CRM tools; Canva and/or Adobe Creative Suite proficiency.
  • Strong command of Microsoft Office Suite; familiarity with LinkedIn content strategy and B2B social media management.
  • Ability to read marketing performance data and draw actionable conclusions.
  • Experience building insurance broker or agent-facing sales enablement content.

Preferred

  • Prior experience in cyber insurance or specialty insurance lines
  • Familiarity with data visualization or analytics tools

Benefits

  • Health Benefits: Medical/Rx, Dental, Vision, Life Insurance
  • Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
  • Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
  • Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.
Brown & Brown Insurance logo

Brown & Brown Insurance

Brown & Brown, Inc. is the fifth largest independent insurance brokerage in the nation. We provide risk management solutions to help protect what our customers value most. Our four business segments, Retail, National Programs, Wholesale Brokerage, and Services, offer insurance products and services to businesses, corporations, governmental institutions, professional organizations, trade associations, families, and individuals.

Founded in 1939
Daytona Beach, Florida, USA
6 employees

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
33.2%
Direct
41.7%
Referral
12.7%
Social
9.8%
Paid
1.5%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Roles Posted (Last 30 Days)
2