Senior Marketing Manager / Marketing Strategist at Brown & Brown | California, MO | $100K/yr – $120K/yr

Senior Marketing Manager / Marketing Strategist

California, MO (Remote)

$100K/yr – $120K/yrSenior Level8+ years expFull time

Posted 1 month ago

Job Summary

Own end-to-end broker communications, including designing campaigns, managing segmentation, maintaining assets, and supporting go-to-market content while ensuring data quality and targeted messaging.

Own end-to-end broker communications, from campaign design to measurement.
Maintain partner data quality and segmentation rules.

Job Description

Responsibilities

Design, execute, and track email campaigns targeting broker and agency partners; develop content for product spotlights, renewal communications, and market updates.
Manage broker segmentation across individual sales rep and broad distribution list channels; build a feedback loop with sales and underwriting to refine messaging and measure engagement.
Produce and maintain a library of broker-facing assets: quarterly communications, collateral (i.e., monthly Wins of the Month and sell-sheets), partner presentations, claims and loss insights, and process guides.
Support the development of go-to-market content for new product launches, brand updates, and partnership engagement campaigns by translating complex program details into clear, compelling materials.
Audit, clean, and maintain partner and contact records in our CRM, ensuring accuracy of agency/broker data, contact information, and segmentation tags.
Develop and document partner segmentation rules to ensure the right content reaches the right distribution partners.
Identify gaps in partner data and build processes to keep records current.

Requirements

8+ years of experience in marketing, content, or communications; writing samples required.
Experience with marketing project management platforms (i.e., Wrike), email marketing platforms and CRM tools; Canva and/or Adobe Creative Suite proficiency.
Strong command of Microsoft Office Suite; familiarity with LinkedIn content strategy and B2B social media management.
Ability to read marketing performance data and draw actionable conclusions.
Background in commercial insurance, financial services, B2B professional services, or a similarly complex industry, but it is not a prerequisite.
Experience building insurance broker or agent-facing sales enablement content.

Benefits

Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.

Brown & Brown

3.8 Glassdoor

Brown & Brown delivers risk management solutions to help protect and preserve what our customers value most. Our two business segments, Retail and Specialty Distribution, offer businesses and individuals a wide range of insurance solutions.We are one of the insurance industry’s most powerful and influential leaders, with a strong, deeply rooted cultural foundation built on integrity, innovation, superior capabilities and discipline. The Power of WE ignites our performance, and while diverse and varied in abilities and experience, we are all connected through our core values, a commitment to our local communities and a shared mission—always doing what is best for our customers.Brown & Brown is proud to be certified as a Great Place to Work®, and we are always actively looking for talented teammates who embrace our culture to join our winning team.Find us on the NYSE as BRO.

Founded in 2013

Daytona Beach, Florida, USA

11K employees (609 in marketing)

www.bbrown.com

71% recommend to a friend

87% CEO approval