Responsibilities

• Develop Marketing and Advertising plans for all paid media.
• Lead the paid media Marketing team, identify new marketing opportunities and promotions, drive actions, estimate costs, execute and manage projects to completion.
• Work with team to ensure scheduled campaigns run properly including trafficking ads, deploying email / social campaigns, maintaining campaign details and reporting.
• Serve as a partner with other departments to ensure their design and materials needs are met.
• Process, prepare, publish and communicate project timelines, scope and actions.
• Manage the routing and approval of projects, including processing, preparation, and communicating status. Use that data-driven learning to recommend and execute campaign improvement opportunities, with a focus on overall business strategy and immediate budget needs.
• Create opportunities and remove obstacles for team members, so that they can produce effective work results that support MPAC and departmental goals.
• Communicate position expectations to team members to ensure mutual understanding of expected results.
• Support and administer MPAC’s performance management program by conducting timely performance evaluations. Provide coaching and feedback to encourage good performance results.
• Encourage and work to provide continual learning. Refine work processes to enrich work and enhance productivity. Provide training and development opportunities to ensure continual skills acquisition.

Requirements

• Five years of marketing or communication experience.
• Proven experience in developing and implementing strategic marketing plans.
• Strong expertise with a broad marketing mix (including print, broadcast, digital channels, etc.), marketing analytics, attribution models, and performance optimization.
• Experience working in a non-profit arts or cultural institution preferred.
• Process, prepare, publish and communicate project timelines, scope and actions.
• Manage the routing and approval of projects, including processing, preparation, and communicating status. Use that data-driven learning to recommend and execute campaign improvement opportunities, with a focus on overall business strategy and immediate budget needs.
• Solid computer skills, including MS Office products: Word, Excel, and PowerPoint. Working knowledge of Adobe Creative suite helpful. Experience with ticketing software or CRM database a plus.
• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.

Preferred

• Experience working in a non-profit arts or cultural institution (preferred)
• Working knowledge of Adobe Creative Suite
• Experience with ticketing software or CRM database a plus
• Self-starter, desire to learn and contribute (soft skill)
• Highly collaborative (soft skill)