Responsibilities

• Track competitors, industry shifts, and market trends, then turn insights into timely campaigns and content opportunities.
• Identify proof point and marketing asset gaps, then partner with Product Development to strengthen materials, evidence, and messaging for target ICPs.
• Own website copy, messaging, and positioning to improve conversion across key pages.
• Support account-based marketing programs with Sales and Business Development for priority accounts.
• Oversee blog and long-form content development, translating complex scientific and commercial topics into clear market education.
• Run Renew’s LinkedIn presence across organic and paid channels to build visibility, engagement, and demand.
• Own SEM strategy and execution to drive qualified inbound demand and continuously optimize performance.
• Own CRM marketing in HubSpot, including workflows, email programs, segmentation, lead nurturing, and database-driven execution.
• Manage publisher relationships and programs from planning through performance optimization.
• Execute co-marketing initiatives with strategic partners to expand reach and support shared commercial goals.

• Lead conference planning and execution, including messaging, collateral, promotion, logistics support, and follow-up strategy.
• Build marketing analytics and reporting focused on CPL, CAC, pipeline movement, and pilot creation.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
• Life sciences experience is strongly preferred; next-generation sequencing experience is a plus.
• 6+ years of marketing experience in a high-growth environment with strong B2B demand generation focus.
• Experience with account-based marketing and partnership with commercial teams on high-value pipeline creation.
• Hands-on experience managing SEM, paid digital, and demand generation programs with measurable results.
• Experience executing email and lifecycle marketing programs in HubSpot or similar systems.
• Experience using Google Analytics and related reporting tools to measure performance and generate insights.
• Strong experience shaping technical or B2B messaging, positioning, and conversion-oriented website copy.
• Experience leading thought leadership, long-form content, and market education initiatives.
• Experience supporting conferences, partner marketing, and external programs while managing multiple priorities.

• Proven ability to work cross-functionally across commercial, technical, and external teams in a fast-paced environment.

Preferred

• Life sciences experience is strongly preferred; next-generation sequencing experience is a plus.

Benefits

• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• 3 weeks PTO, plus company holidays
• Career development support
• Team-building and culture events
• Mission-driven work
• Collaborative, cross-functional environment
• Dental insurance
• Health insurance
• Paid time off