Responsibilities

• Build and grow Legora’s brand presence in the US, ensuring Legora shows up wherever our customers are with consistent positioning and messaging across all regional marketing activities.
• Build, manage and execute a pipeline of customer stories which translate Legora’s impact into compelling proof points, driving advocacy and loyalty.
• Develop regional marketing strategy and campaign plans, defining objectives, target audiences, messaging themes, and channel mix to drive awareness, engagement, and pipeline contribution.
• Lead the conception and execution of integrated marketing campaigns, coordinating across an array of digital, social, content, and in-person channels to deliver cohesive go-to-market initiatives.
• Partner with the US Growth team to align marketing initiatives with pipeline goals, account strategies, and customer acquisition priorities.
• Develop content amplification strategies that extend the reach of Legora’s thought leadership, product stories, and customer narratives across relevant US channels.
• Source and activate customer advocates, identifying US customers for case studies, co-marketing opportunities, testimonials, and speaking engagements.
• Track performance of all regional marketing activities, analyzing results, reporting ROI, and using insights to refine and optimize future programs.
• Generate creative concepts that elevate brand experience, enhancing engagement, differentiation, and the overall impact of Legora’s presence at every touchpoint.

Requirements

• 4-6+ years of experience in B2B marketing, preferably in SaaS or technology sectors, or in a creative marketing role in an agency environment.
• Strong creative instincts paired with a bias for action and ability to execute with speed and precision.
• Ability to wear multiple hats as needed in a dynamic, rapidly evolving organization.
• Hands-on experience supporting events, sponsorships, or regional campaigns.
• Strong organizational skills and attention to detail; able to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Comfortable collaborating across functions and regions in a fast-paced environment.
• Experience with GTM tools like Salesforce, Clay, and HubSpot a plus.

Benefits

• Global collaboration: Partner with teams and clients domestic and internationally.
• Competitive package: Comprehensive salary, benefits, and tools for success.
• Meaningful work: Your efforts shape how thousands of lawyers use AI daily.
• In-person environment: Union Square office designed for ambitious builders.
• Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package:
• Medical, Dental & Vision
• Multiple medical plan options through Aetna and Kaiser Permanente
• HSA or Healthcare FSA (based on plan selection)
• Dental plans via MetLife
• Vision plans via Vision Care