Senior Marketing Manager at LAMBE | Costa Mesa, CA | $100K/yr – $120K/yr

Senior Marketing Manager

Costa Mesa, CA (On-site)

$100K/yr – $120K/yrSenior Level7+ years expFull time

Posted 2 months ago

Own brand marketing across a portfolio of restaurant concepts with multi-channel campaigns and guest-driven storytelling.

Brand & Campaign Leadership: Create strategic brand direction, align with company growth, and drive cross-channel campaigns from openings to promotions.
Social, CRM & Loyalty: Build and optimize content, listings, CRM journeys, and loyalty programs to grow reservations and guest lifetime value.
Events, Partnerships & Local Marketing: Market private events, manage partnerships and PR, and scale community-driven initiatives for local impact.

Responsibilities

Brand Strategy & Development: Translate business goals into brand strategies; align with growth objectives in collaboration with executive leadership.
Marketing Strategy & Campaigns: Design integrated plans for openings, seasonal promotions, menu launches, and high-impact campaigns; ensure cross-channel cohesion; guide creative/content strategy.
Social Media, Digital & CRM: Manage content calendars and posting; optimize OpenTable/Resy/Yelp listings; oversee website/SEO paid media CRM and loyalty engagement; build a community and refine targeting.
Private Events Marketing: Market weddings, corporate events, and large group dining; create campaigns to drive inquiries and booked revenue; track lead generation and conversions.
Loyalty Marketing: Direct loyalty strategy across email, SMS, in-restaurant promotions, and digital campaigns; monitor growth, usage, and revenue impact.
Local Store & Community Marketing: Build scalable kits and programs for local markets; partner with ops and culinary teams to measure results and drive grassroots impact.
Partnerships, PR & Influencers: Manage agencies and vendors; secure partnerships and influencer collaborations; lead earned media to boost awareness.
Data, Insights & Reporting: Track marketing performance across channels; translate data into actionable recommendations; present to executives.
Leadership & Collaboration: Lead and mentor the marketing team; collaborate cross-functionally and act as a brand ambassador.