Senior Marketing Manager, LA

Los Angeles, CA (On-site)

$150K/yr – $208K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own LA market growth by building a local founder ecosystem, pipeline-driven demand, and high-touch engagement with investors, accelerators, and startup communities.

  • Pipeline ownership: set targets and drive sourced pipeline, attribution, and expansion across LA accounts.
  • Community & events: host founder dinners and roundtables, build cross-sector networks, and surface new relationships.
  • Market presence: secure sponsorships, local press, and activations while collaborating with brand and product to shape LA's market voice.

Job Description

  • Own the pipeline number. Sourced pipeline, startup customers, attribution in Salesforce. You set the targets and drive them through every motion you run.
  • Grow our LA customer count. Identify and close expansion opportunities within our existing base, run in-person touches with high-value accounts, and host customer-only gatherings that deepen relationships and surface new ones.
  • Partner with our LA sales rep. You generate demand and build relationships; together you close. Tight collaboration on targeting, follow-up, and account coverage.
  • Get out in the market. Meet with VCs, family offices, and accelerators. Visit customer offices. Show up at the right events. This is not a desk job.
  • Build founder community across sectors. Host the events founders actually want to attend - dinners and roundtables that bring together builders from defense, consumer, media, and tech. Curate every guest list. Become a connector across LA's distinct founder communities.
  • Own vertical relationships. Build direct relationships with the accelerators, incubators, studio programs, and industry networks that feed LA's founder pipeline - from Techstars and LA Cleantech Incubator to entertainment and defense ecosystem programs.
  • Own how Rho shows up in market. Sponsorships, local press, activations, founder content. Partner with our brand and creative team to execute.
  • Run local growth experiments. Geo-targeted paid, branded search, ABM into top LA accounts, lifecycle nurture tailored to LA founders.
  • Define your own approach. No established playbook. You decide what works, run it, and document what you learn.
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Rho

Experience the Cohesion EffectRho is a different kind of CRO built around connection. We’re a community of curious minds and problem solvers who believe that clinical research is about strong collaboration with all involved: sponsors, investigators, sites, and patients. Our comprehensive suite of clinical development services and areas of specialized expertise reflect our relentless drive to be part of something bigger.We don’t just navigate challenges, we thrive in them by forging stronger bonds. Personal connections are what make us different. That’s the Cohesion Effect.

Founded in 1984
Durham, North Carolina, USA
773 employees (14 in marketing)