Senior Marketing Manager, International Resuscitation

Responsibilities

• Global Marketing Strategy
• Develop and execute global marketing strategy for the international resuscitation portfolio, translating business, product, and revenue objectives into actionable regional plans.
• Lead customer and market research, segmentation, competitive analysis, and market-entry planning to identify growth opportunities, adoption barriers, and regional priorities.
• Guide value proposition, positioning, and pricing recommendations using customer, market, and competitive insights.
• Go-to-Market and Product Launches
• Lead go-to-market strategy and launch planning for new products, programs, and portfolio enhancements.
• Develop product positioning, value propositions, messaging, activation plans, launch objectives, readiness criteria, and performance measures.
• Coordinate launch execution across international regions, sales, product, communications, business development, external partners, and the global conference calendar.
• Portfolio and Demand Generation
• Develop integrated campaigns that support product adoption, qualified lead generation, and revenue goals.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.
• Minimum of five (5) years of progressively responsible marketing experience, including product marketing, go-to-market strategy, or demand generation. Eight (8) years is preferred.
• Experience in healthcare, hospital markets, medical education, medical devices, or a related healthcare sector.
• Demonstrated success in developing integrated marketing strategies that drive product adoption and revenue growth.
• Experience leading product or program launches across multiple international or culturally diverse markets.
• Experience partnering with sales teams and developing effective sales and channel enablement programs.
• Strong analytical skills and experience using marketing automation and CRM platforms such as HubSpot and Salesforce.
• Proven ability to lead complex cross-functional initiatives, manage stakeholders, and communicate effectively across international markets; ability to travel internationally up to 20%, including overnight travel.

Preferred

• Fluency in a language in addition to English.
• Experience marketing resuscitation training, clinical education, healthcare technology, or hospital-based solutions.
• Experience working with distributors, training networks, licensees, International Training Centers, or other indirect sales channels.
• Experience managing employees, agencies, or vendors and coordinating content through medical, legal, regulatory, or localization review processes.

Benefits

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.