Responsibilities

• Strategize, establish and own assigned integrated marketing programs and campaigns end-to-end—from discovery through launch and optimization (goals, audiences, messaging, channels, budgets, timelines, deliverables and results)
• Lead execution of multi-channel campaigns that support awareness, demand generation, client engagement and growth priorities; delegate effectively and oversee delivery across teams and partners
• Set direction on priorities and sequencing (in partnership with the Associate Director) and maintain integrated campaign calendars and workflows, ensuring dependencies, approvals and handoffs are clear and on time
• Influence, communicate and educate cross-functional partners on campaign strategy, processes, tools and best practices to improve clarity and adoption
• Delegate work appropriately, set clear expectations, oversee execution and hold yourself and others accountable for quality, timeliness and outcomes
• Track progress and performance against plan, recommend adjustments and communicate status, risks and outcomes to stakeholders, including management and executive audiences
• Set strategic direction with the Associate Director for priority markets, aligned to business strategy, client needs and financial impact
• Influence, communicate and educate stakeholders on strategic direction; lead prioritization and execution by translating strategy into programs that drive adoption and action
• Build integrated marketing plans in accordance with growth goals; advocate for the marketing plans across the organization
• Partner to create integrated growth plans that scale what works across the organization