Responsibilities

• Develop and execute global go-to-market strategies for instrument and informatics solutions
• Lead integrated, multi-channel demand generation campaigns across digital, events, and field marketing
• Translate product positioning into compelling value propositions, messaging, and customer journeys
• Define segmentation, personas, and targeting strategies to drive engagement and pipeline
• Drive scalable, data-driven marketing programs across web, email, paid media, social, SEO/SEM, and marketing automation
• Optimize lead generation, conversion, and pipeline contribution through continuous testing and performance analysis
• Partner with Sales to improve lead quality, funnel progression, and revenue outcomes
• Own digital campaign orchestration and customer experience across web journeys, landing pages, and conversion paths
• Ensure alignment of instruments, software, and services messaging across all channels
• Support development of integrated solutions positioning to strengthen market differentiation

Requirements

• Bachelor's degree in Life Sciences, Business, or equivalent; MBA preferred
• 8+ years of experience in B2B marketing, preferably in life sciences, instruments, or informatics
• Strong experience in demand generation, digital marketing, and multi-channel campaign execution
• Proven ability to translate customer insights into effective messaging and commercial programs
• Experience supporting product launches and integrated go-to-market strategies
• Data-driven mindset with strong analytical and ROI management skills
• Track record of cross-functional leadership in a global, matrixed environment
• Experience with marketing automation platforms (e.g., Marketo) and digital analytics tools

Preferred

• Experience marketing complex solutions combining instruments, software, and services
• Background in scientific or technical marketing (e.g., genomics, life sciences, healthcare)

Benefits

• At BD, we reward, support and develop our associates through our comprehensive Total Rewards program.
• We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs.
• You can learn more on our career site under " Our Commitment to You ."
• Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
• Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.