Senior Marketing Manager, Immunizations Marketing

Responsibilities

• Marketing Strategy & Planning
• Lead development of consumer-centric, integrated marketing strategies CVS Pharmacy's immunization portfolio that increase awareness, consideration, appointment conversion, and repeat vaccination behavior.
• Identify growth opportunities across seasonal, routine, and emerging immunization categories to drive consumer acquisition, retention, and lifetime value.
• Leverage consumer insights, market research, competitive intelligence, and performance analytics to inform business decisions and marketing investments.
• Campaign Leadership & Execution
• Lead end-to-end development and execution of integrated marketing campaigns supporting the immunization portfolio across paid, owned, earned, and in-store channels.
• Partner with cross-functional stakeholders to bring new immunization offerings, services, and consumer initiatives to market.
• Develop differentiated marketing approaches for various immunization audiences and consumer segments throughout the year.
• Performance Optimization & Analytics
• Leverage marketing performance data, consumer research, and business results to evaluate campaign effectiveness and recommend optimizations.

Requirements

• 7+ years of marketing experience in strategic marketing, integrated marketing, growth marketing, healthcare marketing, retail marketing, or related fields.
• 5+ years of experience developing and executing multi-channel consumer marketing campaigns.
• Experience leading large-scale integrated marketing initiatives with measurable business outcomes.
• Strong experience working with performance measurement, marketing analytics, consumer insights, and market research.
• Experience leveraging Adobe Analytics, Tableau or similar reporting platforms.
• Experience developing executive-level presentations and communicating strategic recommendations to senior leadership.
• Demonstrated success influencing cross-functional teams within highly matrixed organizations.
• Experience managing agency relationships and creative development processes.

Preferred

• Healthcare, pharmacy, immunization, consumer wellness, retail healthcare, or healthcare services marketing experience.
• Strong understanding of customer journey planning, segmentation, personalization, and lifecycle marketing.

Benefits

• Great benefits for great people
• This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
• Additional details about available benefits are provided during the application process and on Benefits Moments.