Senior Marketing Manager, HCP Non-Personal Promotions, Prostate Cancer

Los Angeles, CA (Remote)

$149K/yr – $202K/yrSenior Level8+ years expFull time

Posted 2 days ago

Job Summary

Own the HCP non-personal promotional strategy and execution for the U.S. prostate cancer business, leading cross-functional campaigns and performance optimization.

  • Shape annual plan and activation roadmap
  • Partner with cross-functional teams to deliver integrated experiences

Job Description

Responsibilities

  • Own the HCP non-personal promotional strategy, annual plan, and integrated activation roadmap for the U.S. prostate cancer business, translating brand strategy and customer insights into a connected, customer-first experience.
  • Design and deliver compliant, insight-led HCP campaigns across priority digital, media, and other non-personal channels, with clear objectives, audience strategy, content, sequencing, and channel roles.
  • Partner with Medical, Market Access, Business Analysis & Insights (BAI), Global Commercial Capabilities & Innovation (GCCI), Regulatory, Legal and other cross-functional teams to deliver a coordinated experience across the prostate cancer care ecosystem.
  • Lead customer journey mapping, segmentation, and test-and-learn plans; use qualitative and quantitative insights to optimize audience strategy, content, channel mix, and campaign performance.
  • Establish a rigorous performance management approach, synthesizing campaign, customer, and business signals into actionable recommendations and clearly communicating progress, risks, and decisions to senior leaders.
  • Manage agency and vendor partners, budgets, timelines, and deliverables with high standards for quality, compliance, speed, and operational excellence; contribute to a collaborative, inclusive team culture that develops talent and raises the bar.

Requirements

  • Doctorate degree and 2 years of marketing, sales, and/or commercial operations experience OR
  • Master’s degree and 4 years of marketing, sales, and/or commercial operations experience OR
  • Bachelor’s degree and 6 years of marketing, sales, and/or commercial operations experience OR
  • Associate’s degree and 10 years of marketing, sales, and/or commercial operations experience OR
  • High school diploma / GED and 12 years of marketing, sales, and/or commercial operations experience

Preferred

  • Experience leading HCP and / or patient marketing in the U.S. pharmaceutical or biotechnology industry, including development of integrated campaigns across channel types
  • Demonstrated ability to rapidly learn complex therapeutic areas and translate scientific, customer, and market dynamics into compelling HCP promotion; oncology marketing experience and familiarity with prostate cancer care pathways and the multidisciplinary care ecosystem are preferred
  • Demonstrated ability to convert customer, market, and performance data into crisp insights, strategic choices, and measurable test-and-learn optimization plans
  • Experience leading agencies and external partners, managing complex workstreams and budgets, and delivering high-quality work under tight timelines
  • Exceptional cross-functional leadership and influence skills, with the judgment to navigate medical, legal, regulatory, and compliance requirements in a patient-centered, customer-relevant way
  • Excellent written, verbal, and executive presentation skills, with the ability to make complex concepts clear and build alignment across diverse stakeholders

Benefits

  • A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
  • Award-winning time-off plans
  • Stock-based long-term incentives
  • Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Amgen

4.1 Glassdoor

Amgen harnesses the best of biology and technology to fight the world’s toughest diseases, and make people’s lives easier, fuller and longer. We helped establish the biotechnology industry, and we remain on the cutting-edge of innovation, using technology and human genetic data to push beyond what’s known today. Our investment in research and development has yielded a robust pipeline that builds on our existing portfolio of medicines to treat cancer, heart disease, osteoporosis, inflammatory diseases and rare diseases.Amgen is one of 30 companies comprising the Dow Jones Industrial Average®, and part of the Nasdaq-100 Index®. In 2024, Amgen was named one of the “World’s Most Innovative Companies” by Fast Company and one of “America’s Best Large Employers” by Forbes.For more information, visit Amgen.com and follow us on X, LinkedIn, Instagram, TikTok, YouTube and Threads. 🔗 Community Guidelines: https://wwwext.amgen.com/community-guidelines🔗Global Privacy Statement Directory: www.amgen.com/dpSpecial Advisory: Please be cautious of scam recruitment offers claiming to be from Amgen. Such scams may come from various sources, including fake websites and/or unsolicited emails and seek to obtain personal data or payment from victims by offering jobs that do not exist. Please be advised that Amgen would never ask for payment to progress a job application. When in doubt, please check to see if the position in question is posted on this website before applying. Additionally, please report any suspicious recruiting activity to https://complaint.ic3.gov/ and thank you for your assistance.

Founded in 1980
Thousand Oaks, California, USA
37K employees (1,491 in marketing)
83% recommend to a friend
89% CEO approval

Salaries

Posted range

$149K/yr – $202K/yr

Taken straight from the job posting.

See all Amgen salaries

Marketing Team

Marketing Team Size
1,259 (3% of company)
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$28.5B
Last Raise
Post IPO Debt, 3 years ago

Traffic Signals

Monthly Visitors
512K
Traffic Source Mix
Search
39.7%
Direct
42.4%
Referral
7.2%
Social
9.4%
Paid
1.2%

Headcount Trend

Current headcount: ~38.1K

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