Responsibilities

• lead development and execution of strategic marketing plans to drive brand awareness, customer engagement, and growth.
• overseeing marketing campaigns, managing social media strategies, identifying market trends, and analyzing campaign performance.
• Collaboration with cross-functional teams, including content, creative, and sales, will be key to ensuring cohesive messaging and the success of marketing efforts.

Requirements

• Extensive experience in marketing strategy and campaign development, including digital marketing, social media marketing, and brand management
• Strong analytical skills with proficiency in utilizing data to drive decision-making and performance improvement
• Proven track record in content creation, content marketing, and market trend analysis
• Leadership experience with the ability to guide and motivate a team to achieve goals
• Excellent verbal and written communication skills with attention to detail
• Proficiency in marketing tools, analytics platforms, and project management tools
• Bachelor’s degree in Marketing, Business, or a related discipline; a Master’s degree is considered an advantage

Preferred

• Background in the beauty, wellness, or consumer products industry is a plus
• Master’s degree is considered an advantage