Responsibilities

• Lead paid media direction and growth strategy across the Exteriors brands, including James Hardie, Hardie, AZEK, and Versatex, with a clear connection to business goals and measurable outcomes.
• Translate business and brand priorities into integrated paid media plans for homeowner and trade audiences that build awareness, generate demand, acquire customers, support channel growth, and contribute to revenue.
• Own and manage Exteriors marketing key performance indicators, partnering with Analytics, Finance, Brand, and Commercial/Sales teams to define targets, track performance, diagnose gaps, and recommend action.
• Own paid media strategy and management across all relevant channels, ensuring channel roles, audience targeting, investment levels, and optimization decisions work together to drive demand generation and growth.
• Collaborate closely with the Senior Marketing Manager focused on Outdoor Living and in-house media teams to ensure Exteriors, Outdoor Living, and portfolio-level plans are connected, complementary, and measurable.
• Wear multiple hats across growth strategy, media planning, campaign execution, performance reporting, agency coordination, and cross-functional stakeholder management.
• Guide paid media briefs, homeowner and trade audience strategies, channel mix, budget recommendations, planning calendars, campaign measurement, testing, and optimization decisions for Exteriors programs.
• Partner with Brand and Product Marketing leaders to ensure media plans reflect clear audience priorities, sharp positioning, compelling creative, and the right message by channel.
• Work with Creative, Digital, Communications, Channel, Commercial/Sales, and agency partners to bring integrated campaigns to market with strong execution and clear ownership.
• Support portfolio-level media planning by helping evaluate investment tradeoffs across brands, audiences, channels, and business priorities.

Requirements

• Bachelor’s degree required; degree in marketing, business, communications, analytics, or a related field preferred.

Preferred

• Experience in building products, home improvement, durable goods, consumer goods, or multi-brand portfolio environments preferred.

Benefits

• Compensation: competitive salary and bonus eligibility
• Insurance: day-one health coverage medical, dental, vision, life insurance
• Paid Time Off: vacation and company holidays
• Retirement: 401(k) with 6% match
• Investments: Employee Stock Purchase plan (ESP)
• Work-Life Balance: parental leave, wellness programs
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