Responsibilities

• Lead demand generation, lead generation, nurture, and customer engagement campaigns across digital and traditional marketing channels.
• Manage GST's brand positioning, messaging, and corporate identity across all customer touchpoints
• Partner with sales leadership to align marketing initiatives with business objectives, pipeline goals, and revenue targets
• Plan and execute integrated marketing campaigns utilizing email marketing, social media, content marketing, SEO, SEM, webinars, events, and partner marketing programs
• Manage vendor and technology partner relationships, maximizing Marketing Development Funds (MDF) and co-branded marketing opportunities.
• Create and oversee development of marketing content including blogs, case studies, white papers, solution briefs, success stories, presentations, and thought leadership materials
• Coordinate customer events, executive briefings, webinars, trade shows, conferences, and field marketing programs.
• Manage website content, user experience, SEO performance, and digital engagement initiatives
• Track and analyze campaign performance, lead conversion metrics, pipeline contribution, marketing ROI, and customer engagement data.
• Manage marketing budgets, agency partnerships, vendor relationships, and project timelines

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Minimum of 5 years of progressive marketing experience and trade shows.
• Experience in the technology, IT, professional services, or related industry preferred.
• Strong knowledge of digital marketing, social media platforms, email marketing, CRM systems, and marketing automation tools.
• Proficiency with graphic design and content creation tools such as Adobe Creative Suite, Canva, or similar platforms.
• Exceptional written and verbal communication skills with the ability to create engaging and persuasive content.
• Strong project management, organizational, and multitasking abilities with attention to detail.
• Ability to work independently while effectively collaborating with leadership, sales teams, partners, vendors, and customers.
• Strong analytical and problem-solving skills with the ability to interpret marketing data and drive actionable insights.
• Excellent interpersonal skills and a customer-focused approach to relationship building.

Benefits

• Medical, dental, and vision coverage
• 401(k) plan
• Paid vacation
• Additional company perks