Responsibilities

• Lead brand management for the portfolio of Miller brands across multiple channels to strengthen brand positioning and consistency
• Manage brand campaigns, development, and positioning of all six Miller Manufacturing brands across retail, and D2C channels.
• Oversee governance of brand standards across packaging, retail materials, websites, and digital/social channels.
• Conduct consumer and customer research to generate insights that inform both traditional and digital strategies.
• Manage corporate brand partnerships that build relevance and visibility across retail and online marketplaces.
• Drive corporate communications planning to position Miller Manufacturing positively within our industries and communities.
• Lead the development and execution of integrated marketing communications strategies to increase overall brand, company, and product awareness.
• Execute new product introductions with comprehensive go-to-market plans spanning retail, Ecommerce, and D2C channels.
• Manage trade shows / industry events to support customer relationships and brand presence.
• Develop omnichannel campaigns across paid, earned, shared, and owned channels, blending traditional media with digital-first approaches.

Requirements

• Requires a bachelor’s degree in marketing, Business Administration, Communications, or a related field and eight or more years of relevant and increasingly responsible marketing experience.
• Experience with Farm and Ranch chains, animal health and farm supply distributors, national hardware or pet chains, and pet supply distributors is preferred.
• Must be proficient in Microsoft Word, Excel, Access, and PowerPoint.
• Must have working knowledge of Social Media platforms and management/tracking software.
• On the job training may be required
• This position requires a highly organized, self-motivated individual with a solid understanding of marketing and brand management concepts who can manage multiple projects simultaneously, is detail-orientated, able to problem solve and works well in a fast-paced, deadline-driven environment.
• Capable of maintaining effective relationships with many internal departments in collaborative team environment.
• Positive, proactive approach to job management, with a sense of urgency to situations and events that require quick response or turnaround.
• Read, analyze, and interpret general business periodicals, professional journals, technical procedures, governmental regulations, and professional drawings.
• Write reports, business correspondence, and procedure manuals.

Preferred

• Experience with Graphic Design, Video Editing, D2C Advertising, and Ai programs and platforms is preferred.