Senior Marketing Manager, Fine Fragrance, Perfumery & Beauty - New York, NY at dsm-firmenich | New York City, NY | $150K/yr – $165K/yr

Senior Marketing Manager, Fine Fragrance, Perfumery & Beauty - New York, NY

New York City, NY (On-site)

$150K/yr – $165K/yrSenior Level8+ years expFull time

Posted 2 months ago

Job Summary

Own prestige fragrance storytelling and market-driven creative leadership with a focus on differentiating narratives built from perfumer intent, cultural trends, and consumer insight.

Story Ownership: Lead brand storytelling and perfumer-driven narratives across key Prestige accounts to influence perception and growth.
Market & Insight: Translate market dynamics and cultural shifts into future-forward fragrance propositions for priority clients.
Cross-Functional Execution: Drive project leadership and alignment to deliver differentiated concepts and measurable impact.

Job Description

Own prestige fragrance marketing by translating scent concepts into growth stories, turning market signals into differentiated propositions, while leading cross-functional execution and creative ideation.

Creative Direction: Translate olfactive concepts and perfumer intent into fragrance narratives that differentiate and drive desirability.
Market Intelligence: Continuously monitor the Prestige fragrance market to identify opportunities and inform creative direction.
Storytelling & Growth: Decode macro and consumer movements into future-forward fragrance stories that drive growth across priority accounts.
Value Elevation: Elevate fragrance value through perfumer inspiration, creative process, trends, ingredients storytelling, and innovation capabilities.
Creative Initiatives: Champion proactive ideation sessions and multisensorial experiences to unlock new business opportunities.
Execution & Alignment: Drive best-in-class marketing execution with cross-functional alignment around objectives, milestones, and deliverables.