Responsibilities

• Role Overview We're looking for a Senior Marketing Manager, Events to fully own and evolve our global events program and team—from strategy and planning through execution, measurement, and optimization. This is a high‑visibility role with broad exposure to senior leadership, business unit leaders, and field teams across the organization.
• This role is ideal for a strategic, detail‑oriented marketer who thrives in complexity, enjoys building scalable programs, and can manage a team of events specialists.
• You'll act as the quarterback of our events engine, ensuring events are not one‑off moments, but a repeatable, revenue‑driving system.
• Lead, mentor, and empower a high-performing events team
• Build and manage a skilled events team, fostering an environment of growth, collaboration, and accountability
• Set clear goals and expectations, providing ongoing feedback and coaching to develop talent and maximize team performance
• Champion diversity, inclusion, and professional development—ensuring all team members are empowered to contribute and advance
• Lead by example in operational excellence, strategic thinking, and results orientation, inspiring the team to achieve ambitious business goals
• Designing and executing a balanced event portfolio across webinars, CPE programs, executive dinners, roundtables, conferences, and flagship in‑person experiences
• Translating business goals (pipeline, revenue, brand, community) into a clear annual events roadmap

Requirements

• Bachelor's Degree in Marketing or related field.
• 6-8 years of experience in B2B marketing, with significant ownership of events or experiential programs
• Proven track record managing both organic and paid event strategies and execution.
• Deep understanding of social media platform best practices, algorithms, and audience engagement tactics.
• Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership.
• Experience with people management is preferred, but not required.
• Strong writing and storytelling skills with the ability to tailor messages to different audiences.
• Analytical mindset with the ability to pull insights from data and make recommendations.

Preferred

• Prior experience managing a global events program in a similar scale
• Advanced analytics skills or marketing analytics tools proficiency
• Experience with virtual events and webinars
• Knowledge of the buyer journey mapping