Responsibilities

• Lead, mentor, and empower a high-performing events team
• Build and manage a skilled events team, fostering growth, collaboration, and accountability
• Set clear goals and expectations, providing ongoing feedback and coaching
• Champion diversity, inclusion, and professional development
• Lead by example in operational excellence, strategic thinking, and results orientation
• Designing and executing a balanced event portfolio across webinars, CPE programs, executive dinners, roundtables, conferences, and flagship in-person experiences
• Translating business goals into a clear annual events roadmap
• Applying and evolving a tiered event model for consistency and scalability
• Serving as the single point of accountability for event outcomes, timelines, and quality
• Advise on where events fit into the buyer journey and how they support pipeline
• Assist in guiding stakeholders toward the right event formats based on audience and budget
• Balance global consistency with local flexibility—empowering offices while protecting brand, data integrity, and ROI
• Manage the company’s presence at industry events, trade shows, webinars, and partner-hosted activations
• Develops and executes multi-channel event promotion strategies
• Enables field by coordinating materials for sales-led attendee outreach
• Own and improve event planning workflows, timelines, and playbooks
• Ensure consistent use of tools and platforms
• Partner with creative, content, digital, and operations teams to deliver cohesive event experiences
• Proactively identify risks and opportunities to improve speed and quality
• Manage event-related web pages, content, and registration workflows

Requirements

• Bachelor's Degree in Marketing or related field.
• 6-8 years of experience in B2B marketing, with significant ownership of events or experiential programs
• Proven track record managing both organic and paid event strategies and execution.
• Deep understanding of social media platform best practices, algorithms, and audience engagement tactics.
• Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership.
• Strong writing and storytelling skills with the ability to tailor messages to different audiences.
• Analytical mindset with the ability to pull insights from data and make recommendations.
• Content Planning & Creation – Strong editorial and visual eye with the ability to collaborate on or oversee the creation of compelling content.
• Campaign Management – Experience running targeted campaigns with clear KPIs and conversion goals.
• Must be willing to travel at least 25% for events

Preferred

• Experience with people management is preferred, but not required.

Benefits