Responsibilities

• Affiliate Marketing: Own strategy, execution, and optimization of Woot's affiliate program; manage affiliate specialist and partner relationships to drive new customer acquisition and program growth
• Promotional Planning: Build and execute comprehensive promotional strategies aligned with inventory, vendor commitments, and business objectives
• CRM Oversight: Lead CRM team responsible for email, push notifications, and customer lifecycle initiatives; drive segmentation and personalization strategies
• Paid and Social Channels: Working knowledge of paid and social channels to run and provide advice
• Drive key customer metrics: new customer acquisition, purchases per year (PPY), active customer growth, and units per order
• Develop strategies to reduce attrition and churn across customer segments
• Create programs that move customers through their lifecycle stages and increase engagement
• Analyze customer behavior and optimize campaigns for retention and lifetime value
• Partner with product management and engineering to define business requirements and prioritize marketing technology solutions
• Collaborate with vendor management to understand deal sourcing, merchandising workflows, and co-marketing opportunities

Requirements

• 5+ years of professional non-internship marketing experience
• Experience managing teams
• Experience driving direction and alignment with cross-functional teams
• Experience using data and metrics to drive improvements
• Bachelor's degree
• 3+ years proven track record managing Affiliate partnerships
• Experience with Paid and CRM platforms and campaigns

Nice To Have

• Experience communicating results to senior leadership
• Experience communicating results to stakeholders
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers.
• If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.