Responsibilities

• The Senior Marketing Manager is driven and detail-oriented with strong Project Management capabilities and a deep understanding of Salesforce Marketing Cloud, eCommerce administration, and data integration. This role is responsible for leading integrated marketing and sales initiatives supporting our truck manufacturing and aftermarket solutions business units.
• Another key focus of this role is to develop and execute a cohesive aftermarket messaging strategy, while ensuring consistency of the Curry Supply brand across all product lines. The Senior Marketing Manager also oversees digital performance, campaign execution, and customer experience enhancements across all customer channels.
• Sales & Market Strategy
• Identify and pursue new business opportunities and revenue streams.
• Analyze customer insights, lost sales, and competitor activity to refine sales strategy.
• Support pricing, positioning, and go-to-market strategies with data-driven inputs.
• Foster long-term customer relationships and improve overall engagement.
• Collaborate across departments to enhance the customer journey at every stage.
• Marketing & Messaging
• Lead the strategy and execution of integrated campaigns (digital, print, social, events).
• Develop and implement unified messaging across trucks, parts, and aftermarket services.
• Use market research to uncover customer needs, trends, and innovation opportunities.
• Monitor KPIs and campaign performance to make data-informed recommendations.
• Align all marketing efforts with a strong, consistent brand voice and visual identity.
• Project & Event Management
• Manage cross-functional project teams and timelines for campaigns and initiatives.
• Plan and execute trade shows, exhibitions, and customer-facing events from start to finish.
• Oversee logistics, vendor relationships, and internal/external communications.
• Conduct post-event performance reviews to assess ROI and future improvements.
• Salesforce Marketing Cloud and eCommerce Administration (Salesforce Commerce Cloud) tasks as listed: build, manage, and optimize targeted email marketing campaigns; maintain subscriber data, segmentation strategies, and contact hygiene; develop and manage automated customer journeys with behavioral triggers; use dynamic content and personalization strategies; monitor campaign analytics; ensure privacy compliance; manage and update the eCommerce platform, including product listings, pricing, promotions, and inventory accuracy; collaborate with internal teams to support UX improvements and digital merchandising; monitor site performance; identify and resolve technical issues; ensure product content is aligned with brand voice and marketing efforts.