Senior Marketing Manager, Content Excellence Engagement

Responsibilities

• Establish, evaluate, and iterate content creation workflows across asset types and use cases as applications expand and genAI technology evolves, collaborating with and seeking input from brand marketing to surface opportunities to improve content quality and efficiency.
• Support content activation activities, including measurement, identification of business needs, upskilling, content champion engagement, and change management to promote engagement and manage change effectively.
• Provide hands-on support and coaching to marketers across brand teams, helping them navigate content creation tools and ensuring consistent application of best practices.
• Collaborate with cross-functional teams to design and implement scalable workflows for content creation, ensuring alignment with brand strategies and overall 1Marketing goals.
• Develop and maintain operational documentation and training materials to support content creators, ensuring that all team members have access to up-to-date resources and guidelines.
• Stay current with industry trends and emerging technologies, applying this knowledge to enhance the effectiveness of digital content.
• Contribute to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes.
• Lead and/or participate in flexibly deployed work teams across the CMG network, contributing novel ideas or approaches based on their areas of expertise.
• Work autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities/

Requirements

• Bachelor's degree
• Two years of marketing experience or one year of marketing experience and an MBA
• 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Preferred

• MBA or other related graduate level degree preferred.
• Marketing experience in relevant industries.
• Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement.
• Deep understanding of pharma-specific content creation processes across digital (email, social, web, display, OLV) and print channels.
• Strong digital content and execution management experience, including managing Agencies of Record.
• Extensive experience in content creation workflows across digital channels required.
• Experience facilitating cross-functional engagement, relationship building and collaboration.
• Strong analytical skills, with the ability to use data to drive decision-making and continuous improvement.
• Familiarity with regulatory requirements for digital content in the pharmaceutical industry.
• Strong organizational, communication skills with proven attention to detail.

Benefits

• Benefits Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.