Responsibilities

• Lead the development and execution of strategic marketing programs focused primarily on high-impact partnerships (e.g., Oura, sleep-related partners), which make up the majority of the role’s focus
• Define campaign objectives, success metrics, and ROI, ensuring alignment with broader business goals and growth targets
• Design and oversee end-to-end customer journeys—from awareness and education through conversion—leveraging partner ecosystems and owned digital channels
• Collaborate cross-functionally with internal teams (digital marketing, omnichannel, product, analytics, and MarComms) to execute integrated campaigns across web, social, and other digital channels
• Partner closely with external organizations and marketing counterparts to co-develop campaigns, align messaging, and ensure seamless execution

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field required
• 8+ years of marketing experience, with a strong focus on consumer-driven, multi-channel campaign strategy and execution
• Direct-to-Consumer marketing experience required, with a deep understanding of customer journeys and consumer behavior

Nice to Have

• Proven experience leading end-to-end, integrated marketing campaigns (strategy through execution)
• Experience in partnership or co-marketing initiatives, including working with external partners
• Demonstrated ability to influence cross-functional stakeholders without direct authority

Benefits

• This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance.