Responsibilities

• Create long-term and short-term marketing strategies to drive growth in Everyday Essentials through new customer acquisition, increased customer engagement, and repeat purchase behavior.
• Use customer insights and performance data to develop a deep understanding of purchase drivers, barriers, and shopping habits, and translate those insights into innovative campaigns and category marketing initiatives.
• Plan and execute high-visibility marketing and merchandising campaigns that inspire customers, improve price perception, and drive growth in traffic, conversion, and customer penetration.
• Lead the strategy and execution of new marketing mechanisms designed to drive habit formation and increase purchase frequency across Consumables categories.
• Partner closely with cornerstone vendors and internal teams to develop joint marketing initiatives that strengthen category growth and customer engagement.
• Create innovative internal and external partnerships to drive organic visibility and traffic for Everyday Essentials categories.
• Develop and execute financial investment plans in partnership with Finance, establishing clear success metrics and measurement mechanisms to evaluate marketing performance.
• Collaborate with central marketing teams to identify and reapply best practices and scale successful test-and-learn initiatives across paid, owned, and earned marketing channels.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience using data and metrics to measure impact and determine improvements

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .