Responsibilities

• Develop and execute dynamic, creative, and results‑driven marketing and publicity campaigns for 40–50 children’s books per year.
• Serve as lead marketer on select major titles, confidently pitching to targeted media and building strong relationships with children’s media contacts across print, online, and broadcast.
• Write press releases, create media kits, build targeted media lists, and secure standout coverage for children’s titles.
• Partner with in‑house and external publicists as needed to maximize campaign reach.
• Communicate media coverage internally and externally with enthusiasm and clarity, keeping authors and agents informed and engaged.
• Plan and manage author tours, including pitching, logistics, budgeting, and execution.
• Cultivate relationships with indie bookstores, schools, libraries, and event teams to support author signings and appearances.
• Build ongoing relationships with authors and internal teams to generate excitement for new and upcoming titles.
• Develop and oversee organic social media strategies for assigned titles to drive reach, engagement, and visibility.
• Collaborate with the broader marketing team on category‑wide initiatives and influencer partnerships.

Requirements

• Bachelor’s degree preferred.
• 3+ years of experience planning and executing marketing and publicity campaigns, ideally in book publishing.
• Highly creative, with a passion for developing innovative marketing strategies—especially in digital spaces.
• Strong written and verbal communication skills, with confidence pitching both internally and externally.
• Proven ability to collaborate closely with Publishing, Sales, and Author teams.
• Exceptionally organized and detail-oriented, with strong time-management and multitasking skills.
• Experience with author care and communication.
• Knowledge of media, publicity, and book publishing landscapes.
• Familiarity with the art, craft, and design market and related enthusiast communities.
• Comfortable adapting in a fast-changing environment.

Preferred

• Existing relationships with independent bookstores are a plus.

Benefits

• Generous paid time off, paid holidays, and summer Friday afternoons.
• Generous health benefits, including medical insurance, vision insurance, dental insurance, flexible spending accounts for healthcare, dependent care and commuter, and more.
• 401(k) benefit plan with discretionary contribution matching by employer.
• Short and Long-Term Disability Insurance, Life/AD&D Insurance.