Responsibilities

• Own and execute paid and non paid digital programs across search, email, display, social, OOH channels and more to acquire and retain Relay carriers at scale
• Partner with relevant teams and stakeholders to strategize and execute multi-channel campaigns and monitor performance / optimize investments to generate growth
• Drive needle moving initiatives to drive Relay carrier acquisition and carrier engagement at scale, including promotions/ incentives.
• Short term (1year) and long term (3 year) planning to deliver carrier acquisition and engagement targets.
• Develop brand positioning and creative assets that resonates with customers and generates growth and brand loyalty
• Define and create assets for all digital campaigns, execute A/B testing, programming, scheduling, reporting, and proactively suggest data-driven optimizations
• Develop, deploy, analyze, and disseminate comprehensive reporting
• Serve as a subject matter expert for paid digital marketing trends
• Maintain and strategize budget and forecasts across paid channels
• Support the creation and promotion of content that addresses the needs of our customers, enhances their experience, and generates growth for our brand

Requirements

• 7+ years of professional non-internship marketing experience
• Experience managing teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams
• Experience managing multi-million dollar marketing budgets with the ability to link marketing investment to business outcomes.

Preferred

• Master's degree in marketing, communications, business, or equivalent
• Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
• Experience developing and executing brand positioning, creative strategy, and content marketing at scale
• Demonstrated experience owning full-funnel acquisition metrics (traffic → applications → conversions → retention)
• Understanding of SEM/SEO principles, influencer marketing, and long-form/video content strategies
• Experience building measurement frameworks, defining KPIs, and optimizing campaigns using data

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .