Senior Marketing Manager

Responsibilities

• Translate WaveMark business and commercial priorities into actionable marketing plans with clear objectives, audiences, tactics, milestones, and measures of success.
• Lead integrated marketing initiatives across campaigns, events, customer programs, digital channels, content, and sales enablement, ensuring consistent brand storytelling across all channels.
• Develop and execute integrated demand-generation and account-based marketing (ABM) strategies that engage priority accounts and create qualified opportunities for the commercial organization.
• Manage the activation of WaveMark’s value proposition and messaging across the customer journey and translate strategic positioning into compelling, customer-centric content and campaigns.
• Own and expand WaveMark’s customer advocacy strategy to build a sustainable pipeline of customer advocates and develop compelling customer stories, case studies, testimonials, speaking opportunities, peer-to-peer programs, and other advocacy assets.
• Partner closely with the commercial organization to ensure marketing programs address customer needs and support revenue-growth priorities.
• Create clear reporting for marketing and commercial leadership that demonstrates marketing impact across engagement, leads, advocacy, pipeline, and revenue influence.
• Apply insights from campaign performance, customer feedback, and commercial teams to continuously improve marketing strategy and execution.
• Own end-to-end management of the marketing budget, from annual planning and investment prioritization through monthly spend tracking, forecasting, and ROI measurement, ensuring marketing dollars are allocated effectively and aligned to business priorities.
• Manage, coach, and develop direct reports, setting clear goals and expectations, supporting career development, and empowering the team to execute key initiatives and deliver against business objectives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent work experience, preferred.
• 8+ years experience in B2B marketing, preferably within healthcare, medical technology, healthcare technology, or another complex solution-based environment. Saas experience preferred.
• Demonstrated experience developing and executing integrated marketing campaigns and demand-generation programs preferred.
• Experience with account-based marketing, customer marketing, customer advocacy, or related commercial marketing programs preferred.
• Experience working with marketing agencies and external partners preferred.
• Familiarity with ABM platforms, CRM systems, marketing automation, and digital marketing analytics preferred.
• Strong ability to translate business strategy into actionable marketing plans preferred.
• Demonstrated success partnering with Sales and other cross-functional stakeholders preferred.
• Strong written and verbal communication skills with the ability to turn complex concepts into clear, compelling customer-facing messaging preferred.
• Strong project management skills and ability to lead multiple initiatives simultaneously preferred.

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs