Senior Marketing Manager

New York City, NY (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

Job Summary

Own cross-property marketing for The Bastion Collection, aligning brand moments with social, email, and CRM programs to drive engagement and bookings across Miami, New York, and Houston.

  • Brand Activation & Content: Plan brand moments and a monthly content calendar that fuels social storytelling across channels.
  • Audience Engagement & Campaigns: Create engaging captions, weekly video content, and email campaigns; manage community interactions and listings; optimize CRM to support guest journeys.

Job Description

Responsibilities

  • Growth & Brand Activation: Collaborate with leadership to activate key brand moments across The Bastion Collection properties in Miami, New York, and Houston.
  • Content & Social Calendar: Manage the creation and execution of a monthly content calendar for both the restaurant and club.
  • Creative & Captions: Write engaging captions and develop creative for Instagram posts, Stories, and Reels.
  • Video Production: Produce and publish weekly Reels showcasing programming, partnerships, chef spotlights, and behind-the-scenes content.
  • Community & Engagement: Oversee community management by responding to DMs, comments, and engaging with the local community.
  • Analytics & Strategy: Track social media analytics and adapt strategy accordingly.
  • Email Marketing & CRM: Own the creation and deployment of all email marketing campaigns for all Bastion properties, including newsletters, event invites, and promotional communications.
  • CRM Optimization: Support in managing and optimizing the SevenRooms CRM database.
  • Campaign Tracking: Track engagement metrics and report on campaign performance.
  • Listings & Digital Marketing Coordination: Coordinate/support all digital marketing efforts, ensuring the maintenance of Google/Yelp and all other third party listings.

Requirements

  • 5+ years of experience; hospitality or luxury experience preferred.
The Bastion Collection logo

The Bastion Collection

The Bastion Collection is a modern haven of community, creativity & quality.The Bastion Collection has conceptualized, opened and currently operates 15 unique restaurant & food concepts across New York, Miami and Houston with a team of culinary experts and operations leaders dedicated to the highest of standards.Our efforts and commitment for food and service excellence have been awarded with a total of 4 Michelin stars in the 2020 Michelin guide New York.We stand for community. We stand for creativity. And in all that we do, we strive for exceptional-grade quality.

Founded in 2013
New York, New York, USA
63 employees (5 in marketing)

Marketing Team

Marketing Team Size
4 (6% of company)

Traffic Signals

Monthly Visitors
1.6K
Traffic Source Mix
Search
27.4%
Direct
52%
Referral
5.7%
Social
13.5%
Paid
1.3%

Headcount Trend

Current headcount: ~66
The Bastion Collection logo

Senior Marketing Manager

The Bastion Collection · New York City, NY · On-site