Senior Marketing Manager - ʻAuana

Responsibilities

• - Develop and execute the show’s integrated marketing and sales strategy, with guidance and support from the General Manager and Director of Marketing, Americas.
• - Lead annual marketing and sales planning, budget management, forecasting, and performance reporting in collaboration with Finance, Revenue Management, and regional teams.
• - Manage the show’s marketing and sales budgets, ensuring investments are aligned with business priorities and deliver measurable results.
• - Lead campaigns across paid media, digital, social media, content, promotions, and partnerships to increase awareness, consideration, and ticket purchases.
• - Partner with regional digital teams and agencies to test audiences, messaging, creative, and offers, using results to improve campaign performance and customer acquisition costs.
• - Oversee local public relations, media outreach, and influencer initiatives in collaboration with Communications teams.
• - Oversee the local sales function, including the Partnership Sales Manager, establishing clear priorities, goals, and accountability for partner development and revenue growth.
• - Guide sales outreach across hotel, concierge, travel trade, group, corporate, and community channels, ensuring partners have the tools, training, and support needed to sell the show.
• - Align marketing campaigns and sales activity to create a coordinated approach to demand generation and conversion.
• - Build and maintain strong relationships with Outrigger, tourism partners, industry organizations, sponsors, and community stakeholders.

Requirements

• - At least seven years of progressive marketing experience, including team leadership and responsibility for campaign strategy, budgets, and measurable business results.
• - Experience in entertainment, live events, hospitality, tourism, or a closely related industry.
• - Demonstrated experience leading or overseeing sales activity, partner development, or integrated marketing and sales plans.
• - Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and relevant experience.
• - Strong knowledge of the Hawaiʻi market, including resident and visitor audiences, tourism distribution channels, and local business practices.
• - Experience building productive relationships with hotel, travel trade, community, and business partners.
• - Strong understanding of digital marketing, paid media, audience targeting, content strategy, and performance measurement.
• - Proven ability to interpret sales and marketing data, identify opportunities, and translate insights into action.
• - Strong project management skills, with the ability to manage multiple priorities and deliver plans on time and within budget.
• - A collaborative leadership style, sound judgment, and the ability to work effectively with local and regional stakeholders.

Preferred

• - Japanese and/or French is an asset.