Responsibilities

• Work in partnership with the demand gen. and sales teams to build and drive region and culture-specific marketing activities that impact Fireblocks rapid growth
• Coordinate regional planning and execution with sales & marketing stakeholders to build event calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
• Think creatively about the client and prospect experience at events, and build experiences that create unique, memorable, branded experiences for attendees
• Plan and manage communication strategies across social media, press, and digital channels leading up to, during, and after events, using them as broader branding opportunities.
• Manage all aspects of event coordination including: strategy, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, logistics, etc.
• Conduct post-event evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
• Strategise, order, deliver, and manage inventory of swag to support sales & events.
• Research industry event opportunities and evaluate sponsorship based on Fireblocks’ objectives and target audience.
• Maintain event documents - budgets, calendars, project plans, checklists, run-of-shows, etc.
• Drive ROI by working with the sales and demand generation teams to nurture leads

Requirements

• Bachelor's degree
• 7+ years of B2B working experience in event planning, field marketing, and/or marketing space
• Familiarity with AI tools and agents, including Claude and Gemini
• Experience with marketing and sales tools like Hubspot, Salesforce, and Cvent (or similar webinar platform)
• Knowledge of the financial services industry preferred, with added knowledge in crypto, digital assets, and tech a plus
• Proven track record of managing events and marketing campaigns
• Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
• Ability to work independently and in a group setting
• Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
• Strong written and verbal communication skills

Preferred

• Knowledge of the financial services industry preferred, with added knowledge in crypto, digital assets, and tech a plus