Senior Marketing Manager, Acute Care

Responsibilities

• Position Summary The Senior Marketing Manager, Acute Care is responsible for developing and executing strategic marketing plans that drive growth, market adoption, and customer engagement across the Acute Care portfolio. This role partners closely with Sales, Clinical Affairs, Medical Affairs, Product Management, Market Access, and Commercial Leadership to position solutions effectively within hospitals, health systems, clinical laboratories, and other acute care settings.
• Develop and execute annual marketing strategies aligned with business objectives and growth targets.
• Drive portfolio positioning, segmentation, targeting, and value proposition development for acute care customers.
• Create and implement go-to-market strategies for new product launches and portfolio expansions.
• Assess market trends, customer needs, competitive activity, and industry dynamics to identify growth opportunities to expand Hologic’s on-market portfolio.
• Develop business cases and strategic recommendations to support commercial growth and profitability.
• Serve as the voice of the customer by gathering insights from physicians, nurses, hospital administrators, and laboratorians to translate their needs into actionable messaging for marketing and in-field commercial teammates.
• Identify unmet clinical, operational and financial needs within acute care environments and develop commercial strategies to differentiate Hologic’s on-market portfolio and win new business.
• Translate customer insights into differentiated messaging and market strategies.
• Partner with Sales Leadership to develop marketing programs that generate demand and accelerate pipeline growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, Life Sciences, Healthcare Administration, or related field required.
• MBA or advanced degree preferred.
• 7-10+ years of progressive marketing experience.
• Minimum 3-5 years marketing experience within healthcare, medical devices, diagnostics, digital health, healthcare IT, or related industries.
• Demonstrated experience supporting acute care settings such as ICU, ED, perioperative care, respiratory care, critical care, or hospital-based solutions.
• Proven success leading product launches and commercial marketing initiatives.
• Experience partnering closely with sales organizations and cross-functional teams.
• Strong understanding of hospital purchasing processes and healthcare customer stakeholders.
• Experience developing customer segmentation, positioning, and value proposition frameworks.
• Strong analytical and business acumen with ability to translate data into actionable strategies.

Preferred

• Experience marketing diagnostic solutions within infectious diseases, virology, laboratory developed testing, and/or acute care
• Knowledge of healthcare reimbursement, health economics, and outcomes research.
• Experience working in highly regulated healthcare environments. Specifically, with products and services regulated by the U.S. FDA.
• Familiarity with IDNs, GPOs, and health system decision-making processes.