Responsibilities

• Build and own the operational infrastructure for how acquisition campaigns get briefed, planned, executed, and measured across channels, ensuring tight alignment with Program Management and technical stakeholders
• Develop repeatable frameworks for campaign intake, prioritization, and delivery that make every future launch faster and more predictable
• Build and maintain the channel launch playbook — how ev.energy tests, launches, and measures new acquisition channels
• Maintain campaign measurement standards, working closely with the Data team to ensure consistent attribution and performance visibility
• Coordinate agency, freelancer, and contractor relationships to extend execution capacity when needed
• Execute acquisition campaigns hands-on across channels — building, launching, and optimizing programs yourself, while troubleshooting the "last mile" blockers that often arise in complex energy program launches.
• Execute acquisition email campaigns within an established email growth engine, supporting our Senior Lifecycle Manager on delivery processes
• Drive campaign delivery across marketing affiliates and partner programs, working closely with the Head of User Acquisition
• Partner with the Sr Growth Marketing Manager on go-to-market execution for key market initiatives

Requirements

• Experience: 6+ years of progressive marketing experience, including significant ownership of both campaign execution and operational processes — ideally in a D2C or startup environment
• Demonstrated AI fluency — use of AI tools in your marketing work, OR formal AI education or coursework. This is a hard requirement.
• Experience with Braze or similar D2C email and lifecycle platforms (Klaviyo, Iterable, Customer.io, Mailchimp)
• Hands-on campaign execution across multiple channels and workstreams — you're comfortable in the tools
• Ability to design, run, and systematize marketing experiments.
• Strong analytical skills and ability to track performance across channels
• Experience coordinating with external agencies, freelancers, or contractors to extend execution capacity
• Comfortable with ambiguity — you can create structure where none exists and move forward without a complete playbook
• A collaborator who works well across functions — Product, Data, Creative, and external partners

Preferred

• Genuine interest in clean energy, electrification, or climate a plus

Benefits

• Equity, in the form of share options (granted as a % of your salary)
• Healthcare options (provided by Cigna & Guardian)
• Co-working access via WeWork (on-demand or subscription)
• Annual 'Team Week' whole company offsite
• L&D allowance of $1,300 per year
• You can find out more about our full range of perks and benefits here .