Responsibilities

• Build market positioning and own the marketing site including solutions pages for different customer segments.
• Create video content, use cases and webinars to demonstrate product value.
• Conduct competitive analysis across hospitality and the AI landscape.
• Own the blog, design assets and experiments with newsletters podcasts and influencer partnerships.
• Execute field marketing campaigns such as city activations, events, conferences and relationship dinners.
• Develop founder thought leadership on LinkedIn and other channels.
• Design and optimize paid campaigns with creative direction and messaging.
• Refine signup funnels to scale lead generation into a tightly targeted machine.

Requirements

• 5+ years in B2B SaaS or AI company marketing with hands on experience across inbound and outbound channels.
• Proven track record leading high performing marketing initiatives at fast growing companies that run frequent experiments.
• Experience spanning outbound events field marketing and inbound channels plus SEO content and case studies.
• Strong portfolio showing end to end campaign ownership and measurable results.
• Ability to learn a vertical quickly and work across technical or complex products.
• Hands on leadership spanning product marketing content events and demand generation.